At INSI, I lead Salesforce Marketing Cloud Engagement and Data 360 implementation and evolution workstreams for Michelin Connected Fleet. I configure the platforms and design customer identity architecture connecting Sales Cloud, Data 360, Marketing Cloud Engagement, Email, and WhatsApp.
For Michelin Connected Fleet, I also design acquisition and nurture journeys using Journey Builder and Data 360 segmentation. My work includes supporting Unified WhatsApp, deliverability monitoring, production troubleshooting, and technical and functional documentation.
At NAÇÃO DIGITAL, I supported Salesforce Data 360 architecture for a confidential leading Brazilian retail enterprise. I designed data streams, DLO-to-DMO mappings, Unified Profiles, identity, segmentation, and activation strategies, and produced architecture and governance documentation.
Earlier, I supported Salesforce Marketing Cloud solutions at QuintoAndar, where I audited customer data and optimized SQL for segmentation and automated processing. Across previous SFMC roles, I configured platform foundations and developed journeys, automations, CloudPages, and Data Extensions; I hold Salesforce Certified Marketing Cloud Engagement Administrator and Marketing Cloud Email Specialist certifications.
