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Nathan Valadares

@nathanvaladares

Go-to-market executive at Oxus Finance who built its marketing function and an AI content engine producing 120+ assets monthly.

Brazil

Message

At Oxus Finance, I built the Marketing function from zero and defined positioning, messaging, and brand standards for a cross-border payments and corporate stablecoin company. I also created an AI-powered content and research system that produced 120+ assets per month, helping grow organic reach to 500K people per month.

Through NV DASH, I lead strategy and go-to-market engagements for technology companies across AI, Web3, fintech, and SaaS. For Blockchain.Rio, I led brand and growth strategy that scaled ticket sales and sponsorship revenue 10x, while generating R$2M+ in pipeline across 60+ sponsor brands.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal Consultant

Current

NV DASH

Jul 2023 - Present (3 years 2 months)

Led strategy and GTM engagements for 20+ companies, directing cross-functional squads. Scaled Blockchain.Rio ticket and sponsorship revenue 10x, generating R$2M+ in pipeline.

Go To Market Strategy Product Marketing Positioning ICP Category Design Growth Strategy Brand Strategy Leadership Cross Functional Team Management Blockchain Web3 Fintech AI

Chief Marketing Officer

Oxus Finance

Aug 2025 - Aug 2026 (1 year)

Built the marketing function from zero, defining positioning, messaging, and brand platform. Developed an AI-powered content and research operating system, growing organic reach to 500K people per month.

Marketing Strategy Brand Positioning Content Marketing AI Enabled Marketing Claude ChatGpt Generative AI Executive Branding Pipeline Generation Partnership Development

Operations Director & Partnerships

Viden.vc

Jan 2023 - Jul 2023 (6 months)

Established portfolio-wide brand standards and creative review processes. Used campaign and market data to guide positioning and investment decisions, presenting to fund partners and international co-investors.

Venture Capital Brand Standards Creative reviews Data Analysis Positioning Investment Strategy Stakeholder Management Partnerships

Founder & Strategy Consultant

beta101 & Proph3t Capital

Jul 2020 - Dec 2022 (2 years 5 months)

Advised 20+ startups on positioning, growth, fundraising, and GTM. Co-directed and co-invested US$1M across five ventures, implementing OKRs and operating cadences.

Startup Advisory Go To Market Strategy Positioning Fundraising Investor Narratives Jobs To Be Done Framework OKRs Venture Building Investment Product Market Fit

CEO & Founder

buzzina.cx

Mar 2015 - Jan 2020 (4 years 10 months)

Built and led a 40-person marketing agency, delivering 100+ integrated campaigns for global brands. Co-created Anitta's international Checkmate campaign, achieving 150M+ YouTube views.