Open to opportunities

Nathalie Szejner

@nathalieszejner

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Senior branding designer specializing in rebranding, visual identity, and coherent design systems.

Guatemala

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What I'm looking for

I’m looking to lead branding and rebranding for purpose-driven teams, keeping visual consistency across identity, editorial, and digital. I want to collaborate on coherent guidelines and projects where design meaning truly improves brand communication.

I’m a Senior Branding Designer driven by branding—especially projects totally out of the design world. What captivates me most is helping a brand’s image stay current: renewing it, improving it, and bringing the maximum potential to its identity.

From 2022–2026, I’ve led complete rebranding projects for nonprofit clients and designed annual reports for organizations worldwide. I also build wireframes for websites and create institutional stationery, coordinating branding and design across company needs and client projects.

Earlier, as a Branding Manager (2018–2021), I supervised branding materials, guidelines, and communication, including in-house branding with HR at SUR Desarrollos. I also managed branding for showrooms and delivered digital and print ads, plus digital posts for social networks.

Across freelance and agency work, I’ve designed stationery and digital branding, proposed website wireframes for UTZ Box, and created signage/wayfinding projects (including a golf course and club). I bring an Art Direction foundation in Design and Branding from the University of Palermo, and I keep a consistent visual approach across editorial, digital, and brand communication.

Experience

Work history, roles, and key accomplishments

Senior Graphic Designer

Liminal

Jan 2022 - Apr 2026 (4 years 3 months)

Graphic design for various projects and nonprofits.
Complete rebranding projects for nonprofit clients.
Design of annual reports for organizations - worldwide.
Wireframe design for websites and institutional stationery.

Design Design Systems Branding Brand Strategy Brand Marketing Brand Guidelines

Senior Graphic Designer

SUR Desarrollos

Jan 2018 - Dec 2021 (3 years 11 months)

Coordination of branding and design for the company and projects.
Design and full branding for showrooms, digital and print ads. Supervision and management of materials, guidelines and communication. Inhouse branding for the company with HR.

Branding Design Design Systems

Graphic Designer

UTZ Box

Jan 2014 - Dec 2018 (4 years 11 months)

Complete rebranding for a new look and feel (2021).
Creation and design of digital posts for social networks.
Layout and design of stationery and digital branding.
Wireframe proposal for website.

Branding Design Design Systems

Graphic Designer

El Pulté Golf

Jan 2017 - Dec 2017 (11 months)

Coordination of internal communication for active clients.
Design of invitations, annual reports, website, etc.
Complete signage and wayfinding project for a golf course and club.
KPI's compliance for the commercial department.

Branding Design Design Systems

Graphic Designer

UTZ Box

Jan 2013 - Dec 2014 (1 year 11 months)

Working in tasks for the marketing department.
Creation of designs for digital media, print and showcases.
Arts for guidelines in mass media.
Support with branding and aesthetics of HQs.

Branding Design Design Systems

Education

Degrees, certifications, and relevant coursework

University of Palermo

Bachelor in Art Direction in Design and Branding, Art Direction (Design & Branding)

2008 - 2011

Bachelor in Art Direction focused on design and branding, including full branding work. Covered brand maintenance, re-branding, communication, and brand identity.

University of Palermo

Diploma in Pedagogy of Design and Communication, Pedagogy of Design and Communication

2009 - 2010

Diploma in Pedagogy of Design and Communication with a focus on design applications. Included editorial design, digital design, and infographic design.