Open to opportunities

Enrique Zea

@enriquezea

Message

I am a UI/UX designer specializing in lead generation and optimization.

Guatemala

Message

What I'm looking for

I seek a senior UI/UX role focused on lead-generation, form optimization, and design systems at a collaborative, data-driven company that values cross-functional teamwork and continuous learning.

I am a seasoned UI/UX designer with over 20 years in web design and 15 years working with multinational companies in the online insurance sector. I specialize in lead generation and form optimization, improving user experience and increasing conversion rates.

I create and maintain design systems and component libraries in Figma, build functional prototypes, run user testing, and use A/B testing and analytics to drive optimizations. I have authored UI/UX best-practice manuals, developed hands-off processes between design and development, and delivered solutions for healthcare and insurance partners.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Designer & WordPress Admin

Current

CBLA CrimeStoppers

Aug 2015 - Present (10 years 10 months)

Designed and administered WordPress-based anonymous reporting systems across regional sites; coordinated country-specific web development and maintained servers, security certificates, and email systems.

WordPress Elementor Visual Design Secure Certificates Data Analysis Scrum

UI/UX Designer

Healthcare Inc

Feb 2022 - Jun 2024 (2 years 4 months)

Built functional prototypes and conducted user testing for new business partners while administering component libraries and iteratively optimizing lead forms to improve conversions.

Figma Prototyping Component Libraries Forms User Testing Visual Design Wireframing Landing Page Optimization Lead Generation

UI/UX Designer

Healthcare Inc

Jul 2020 - Jan 2022 (1 year 6 months)

Created and maintained official style guides and component libraries in Figma for healthcare.com and pivothealth.com; optimized lead-generation landing pages and forms to enhance user experience and increase conversion rates.

Figma Prototyping Visual Design Wireframing Forms User Testing A B Testing Component Libraries Landing Page Optimization Lead Generation

UI/UX Designer

Tranzact

Oct 2011 - Feb 2016 (4 years 4 months)

Structured and designed lead-generation landing pages for partners including MetLife, Aetna, and Humana; authored 'hands-off' and UI/UX best-practices manuals to align design and development.

Visual Design Lead Generation Data Analysis Wireframing Documentation Cross Functional Collaboration Scrum