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@enriquezea
I am a UI/UX designer specializing in lead generation and optimization.
GuatemalaI am a seasoned UI/UX designer with over 20 years in web design and 15 years working with multinational companies in the online insurance sector. I specialize in lead generation and form optimization, improving user experience and increasing conversion rates.
I create and maintain design systems and component libraries in Figma, build functional prototypes, run user testing, and use A/B testing and analytics to drive optimizations. I have authored UI/UX best-practice manuals, developed hands-off processes between design and development, and delivered solutions for healthcare and insurance partners.
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Work history, roles, and key accomplishments
CBLA CrimeStoppers
Aug 2015 - Present (10 years 3 months)
Designed and administered WordPress-based anonymous reporting systems across regional sites; coordinated country-specific web development and maintained servers, security certificates, and email systems.
Healthcare Inc
Feb 2022 - Jun 2024 (2 years 4 months)
Built functional prototypes and conducted user testing for new business partners while administering component libraries and iteratively optimizing lead forms to improve conversions.
Healthcare Inc
Jul 2020 - Jan 2022 (1 year 6 months)
Created and maintained official style guides and component libraries in Figma for healthcare.com and pivothealth.com; optimized lead-generation landing pages and forms to enhance user experience and increase conversion rates.
Tranzact
Oct 2011 - Feb 2016 (4 years 4 months)
Structured and designed lead-generation landing pages for partners including MetLife, Aetna, and Humana; authored 'hands-off' and UI/UX best-practices manuals to align design and development.
Degrees, certifications, and relevant coursework
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