Open to opportunities

Melanie Matzer

@melaniematzer

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Senior UX/UI & Product Designer driving user-centered digital transformation.

Guatemala

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What I'm looking for

I seek product or design leadership roles where I can align strategy with design, lead cross-functional teams, and deliver measurable user and business impact in mission-driven, collaborative environments.

I am a Senior UX/UI and Product Designer with nearly six years of experience turning complex challenges into user-centered solutions that drive business results. I specialize in aligning strategy with design, translating research into decisions that improve adoption, streamline operations, and enhance user experience at scale.

I have led UX efforts for B2B platforms across Latin America, notably directing a digital transformation for a major beverage distributor that achieved 70%+ digital adoption and measurable sales gains. I bring a mindset of curiosity, systems thinking, and a commitment to creating human, strategic, and scalable experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Product Designer

Current

Central American Bottling Corporation

Jan 2022 - Present (4 years 1 month)

Led the digital transformation of CBC’s Pepsi B2B ordering platform from WhatsApp webview to a standalone mobile app, driving 70%+ digital adoption and contributing to a 3% increase in sales volume and higher order frequency.

User Research Mobile App Design UX Strategy Design Systems Prototyping Product Design User Adoption

UX UI Designer

10090 Devs

Jan 2022 - Present (4 years 1 month)

Led UX efforts for fintech, health, and education platforms, applying design thinking and user research to accelerate onboarding, streamline interactions, and improve task completion and user satisfaction.

Design Thinking User Research Prototyping Interaction Design Design Systems UX Strategy Figma Usability Testing

UX UI Designer

Wol Medi

Jan 2021 - Present (5 years 1 month)

Designed and launched 15+ responsive websites and digital campaigns for Latin American brands, increasing average session duration by 60% and campaign engagement rates by 35% through mobile-first, conversion-optimized design.

Responsive Design Figma Accessibility UI Development

UX UI Designer

AdExpert

Jan 2020 - Present (6 years 1 month)

Designed secure, user-centric websites for healthcare and banking clients, focusing on regulatory compliance and data protection while maintaining intuitive user experiences.

Security Compliance Wireframing Trustworthy UX Prototyping Usability Testing

UX UI Designer

Maz

Jan 2019 - Present (7 years 1 month)

Contributed to mobile app improvements and digital experiences for real estate, construction, and QSR clients, enhancing navigation and checkout flows to improve customer experience.

Navigation Checkout Optimization Wireframing UI Design Adobe Creative Suite Interaction Design Prototyping

Education

Degrees, certifications, and relevant coursework

Instituto Europeo di Design

Master in Service Design, Service Design

2024 - 2024

Completed a Master in Service Design with projects focused on sustainability, public engagement, and operational efficiency in partnership with local organizations in Spain.