Rocio Carpio
@rociocarpio
Guatemalan UI/UX and graphic designer driving brand and web solutions with 8+ years' experience.
What I'm looking for
I am a Guatemalan creative with 8+ years of experience in UI/UX design, web development, branding, and creative direction, adept at solving problems from sketchpad to solution. I thrive in startup and cross-functional environments, combining design thinking with a multidisciplinary approach to create innovative, user-centered products.
My recent work includes designing and developing website layouts and reusable templates, contributing to a CRM design system, and producing visual content that boosts brand visibility. I have led company-wide rebrands, directed design teams, and optimized internal applications for usability and efficiency.
I collaborate closely with developers, marketing teams, and leadership to align design with business goals, and I bring strong communication, adaptability, and time-management skills to deliver scalable, accessible, and consistent design solutions.
Experience
Work history, roles, and key accomplishments
Web & UI/UX Designer
BranGro
Jan 2025 - Present (1 year)
Designed and developed website layouts and reusable web templates and contributed to the in-house CRM by building and maintaining a design system and high-fidelity UI components to improve usability and scalability.
UI/UX & Graphic Designer
DataMoover
Jan 2024 - Present (2 years)
Designed and optimized internal applications for usability, led brand development and guidelines, maintained the company website, and produced visual content to increase brand visibility.
Graphic Designer & Virtual Assistant
Gensa Group
Mar 2020 - Aug 2023 (3 years 5 months)
Led company-wide rebranding and UI/UX improvements, designed and maintained the corporate website and marketing assets, and supported operations through executive assistance, event coordination, and procurement.
Head of Design
Grupo Rinato
Sep 2019 - Feb 2020 (5 months)
Directed and supervised the design team, managed the company website, and developed marketing campaigns and digital catalogs to improve product presentation and customer engagement.
Customer Service Agent
24/7 Intouch
Mar 2017 - Aug 2019 (2 years 5 months)
Provided chat and email support for Walmart US customers, handling order tracking and issue resolution while maintaining high response rates and service quality.
Graphic Designer
Nuestro Diario
Oct 2015 - Apr 2017 (1 year 6 months)
Designed print advertisements, magazine layouts, and editorial designs for Guatemala's largest newspaper, collaborating with editors and clients to meet tight daily deadlines.
Graphic Designer
Estudio MDZ
Sep 2014 - Oct 2015 (1 year 1 month)
Created social media content, branding assets, and edited photos and videos for client campaigns to strengthen brand recognition and digital engagement.
Education
Degrees, certifications, and relevant coursework
Universidad de San Carlos de Guatemala
Bachelor of Graphic Design, Graphic Design
Studied graphic design at Universidad de San Carlos de Guatemala with a focus on visual communication and applied design practices.
Colegio Liceo Javier
High School Diploma, High School
Completed secondary education at Colegio Liceo Javier.
Colegio Liceo Javier
Primary School Certificate, Elementary Education
Attended elementary school at Colegio Liceo Javier.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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