At Philip Morris International, I supported digital consumer engagement across CRM campaigns, reporting, and process optimization. I developed Power BI dashboards to track campaign performance and worked on automated customer journeys, including cart abandonment flows and personalized lifecycle communications.
I also helped launch the IQOS ILUMA device in Serbia and created and launched a gamified consumer campaign that achieved the highest engagement results in the previous four years. As a Digital CRM Executive, I manage campaigns across email, Viber, Instagram, and Facebook, and optimize the IQOS Viber Bot.
