At SberMarket, I developed consumer promotional mechanics with product and engineering teams, contributing to 75% YoY advertising revenue growth. I used retention, customer value, market share, and campaign analysis to guide promotion strategy.
I also designed a chatbot journey and workflow for store teams to track sample deliveries, stock, and order inclusion. I directed its implementation, improving service level from 60% to 85%.
As Project Manager at SberMarket, I built and scaled a B2B sampling offering connecting consumer brands with e-grocery shoppers, driving 60% YoY advertising revenue growth. I also developed campaigns for Coca-Cola, L'Oréal, and Nestlé.
Earlier, at Henkel, I developed loyalty and customer acquisition programs that increased GMV by 30%. At Gett, I managed B2B clients and developed mobility services for corporate events and healthcare needs.
