Open to opportunities

Milan Popovic

@milanpopovic

Message

CRM professional driving player retention and lifecycle growth for iGaming and telecom.

Serbia

Message

What I'm looking for

I seek a CRM or lifecycle role focused on retention, campaign ownership, analytics-driven optimisation, cross-team collaboration, and international/localisation work.

I am a CRM professional with hands-on experience designing and executing lifecycle, retention, and player-engagement campaigns across iGaming and telecom markets. I have owned campaign strategy, localisation efforts, and cross-team collaboration to improve customer experience and performance.

My background includes roles from CRM coordination to CRM executive, where I planned and optimised casino and sports profile campaigns (bonuses, free spins, free bets), supported Finnish localisation, and worked closely with Design, Casino, and Customer Service teams. I have also handled player operations, technical issue resolution, and payment inquiries in remote iGaming environments.

I bring strong analytics and optimisation focus, plus proven teamwork and communication skills across international, remote teams. I seek roles where I can continue improving lifecycle strategy, retention metrics, and cross-functional execution.

Experience

Work history, roles, and key accomplishments

Current

CRM Executive

Current

Ventureslab.io

Aug 2025 - Present (6 months)

Owned lifecycle strategy and player retention initiatives; planned and executed Casino & Sports profiling campaigns (bonuses, free spins, free bets) and delivered performance analysis and cross-team insights to improve retention.

Campaign Management A B Testing Performance Analysis Cross Functional Collaboration Localization

Junior CRM Manager

MTEL Austria

Nov 2024 - Jul 2025 (8 months)

Coordinated and set up CRM-driven marketing channels for telecom services; developed, launched, and optimized CRM activities to improve customer engagement and service outcomes.

CRM Campaign Execution Segmentation Email Marketing Customer Lifecycle Optimization Reporting

Junior CRM Coordinator

WKND.io

Jun 2023 - Aug 2024 (1 year 2 months)

Aligned and planned marketing channels using CRM tools; planned, executed, and optimized all CRM activities for the casino product to drive engagement and revenue.

CRM Tools Campaign Planning Optimization Segmentation Reporting Cross Channel Marketing

Player Operations Specialist

WKND.io

Feb 2022 - Jun 2023 (1 year 4 months)

Resolved technical issues and payment inquiries and provided customer support in the iGaming sector, improving player satisfaction and issue resolution times.

Customer Support Ticketing Systems IGaming Operations Escalation Management