At Yandex (eLama), I develop lifecycle CRM communications across activation, retention, reactivation, and customer win-back. I test customer behavior and campaign hypotheses, then use the results to improve measurable customer actions and business outcomes.
I reactivated 272 dormant customers, generating $130K+ in incremental advertising spend without additional acquisition traffic. Targeted nurturing communications also reduced average user activation time from 12–14 days to 7 days.
I work with product, analytics, and development teams on CDP integrations and automated communications. For six months, I served as acting CRM Team Lead, managing priorities, campaign planning, resource allocation, and budgeting alongside hands-on CRM work.
