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Natalija Badrov

@natalijabadrov

Data Product Owner at Sky Deutschland who owned four ML products reaching 6M+ customers and lifted call conversion 20%.

At Sky Deutschland, I owned four machine-learning data products used by more than 6M customers: a next-best-action decision engine, upsell propensity models, intelligent customer routing, and AdSmart addressable TV. Bringing model recommendations into agent, web, CRM, and campaign channels raised call conversion by 20% and digital upsell by 11–16%.

I reached 82% accuracy in intelligent customer routing and used A/B tests to compare routing rules. I also introduced a rotation algorithm to reduce offer fatigue and set up monitored scoring pipelines with GDPR-compliant data integration into DataHub.

Before Sky Deutschland, I worked in commercial analytics at A1 Hrvatska, data governance and stress testing at Addiko Bank, and forecasting at Henkel Slovensko. At Henkel, I developed a Python tool for intermittent sales data that saved more than three FTE days per week.

Experience

Work history, roles, and key accomplishments

Manager Data Product Management

Sky Deutschland GmbH

Sep 2022 - Oct 2026 (4 years 1 month)

Owned the roadmap and delivery of four data products built on machine learning, reaching more than 6M customers. Raised call conversion by 20% and digital upsell by 11-16% by integrating model recommendations into agent, web, and CRM channels.

Product Management SAFe Next Best Action Propensity Modeling Intelligent Routing AdSmart A B Testing GDPR DataHub GCP Cloudera Salesforce Jira Confluence SQL Python Tableau Power BI

Senior Data Analyst

A1 Hrvatska d.o.o.

Nov 2021 - Sep 2022 (10 months)

Led analytics for commercial planning, budgeting, and channel performance across digital and physical sales. Redesigned real-time dashboards for sales KPIs, budget variance, and channel effectiveness.

Tableau Power BI SQL Data Analysis Dashboarding KPI Design Channel Performance Tracking Budgeting

Senior Data Specialist

Addiko Bank d.d.

May 2020 - Nov 2021 (1 year 6 months)

Led the development of stress-testing tools and simulation frameworks for financial risk management. Owned data workflows in SQL and automated data quality checks and reporting.

SQL Data Governance Data Quality Performance Testing Simulation Data Workflows Automation

Statistical Forecasting Analyst

Henkel Slovensko s.r.o.

Nov 2017 - May 2020 (2 years 6 months)

Built forecasting models for strategic sales planning across a portfolio of 60K+ SKUs. Developed a Python tool for large-scale intermittent sales data that saved 3+ FTE days per week.

Forecasting Python Excel Data Analysis Supply Chain Process Coordination Training