Open to opportunities

Natalia Álvarez

@natalialvarez

Marketing strategist with 3+ years turning customer behavior insights into revenue-driving research and brand execution.

Mexico

Message

What I'm looking for

I’m seeking a fully remote marketing role where research, strategy, and execution meet—building pricing, brand, and growth plans from customer behavior insights while collaborating across teams to drive measurable revenue results.

I’m an analytical marketing strategist with 3+ years of experience spanning market research, pricing strategy, brand development, and retail operations. I’ve led research and location analysis to support launches, and I’m known for translating customer behavior insights into actions that directly drive sales.

At Portside Living, I helped deliver an opened and successfully expanded store within 10 months, including an 80% increase in on-site sales and peak-season performance of ~MXN $100K–200K from near-zero showroom sales. I also enjoy working independently in fast-moving, resource-constrained environments, turning data into clear strategy and execution—then communicating results to cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Strategy Consultant

Current

Portside Living

Feb 2025 - Present (1 year 4 months)

Led market research and location analysis to support launch of a new retail concept; store opened and expanded within 10 months. Developed pricing and promotional strategies that drove ~MXN $100K–200K in peak-season sales and increased on-site sales by 80% from near-zero showroom sales.

Market Research Pricing Strategy Visual Merchandising Inventory Strategy Client Communication

Communications & Branding Intern

Continental

Nov 2023 - Nov 2024 (1 year)

Conducted market research and data analysis to support the R&D division across B2B and B2C automotive markets. Translated technical topics into audience-appropriate messaging and supported internal communications and brand materials using design and reporting tools.

Market Research Data Analysis B2B And B2C Research Technical Communication Excel reporting Cross Functional Collaboration Brand Messaging Canva Adobe Illustrator

Marketing Research & Copywriting Intern

Grupo Segovi

Oct 2022 - Oct 2023 (1 year)

Produced benchmark and SWOT analyses across technology, B2B energy, and security sectors. Created social media content and copywriting assets, using Google Analytics to support performance tracking and audience insights.

SWOT Benchmarking Market Research Copywriting Social Media Content Google Analytics Competitive Analysis