Open to opportunities

Mariajose Gutierrez

@mariajosegutierrez

Message

I build data-driven omnichannel marketing strategies from consumer research and actionable insights.

Mexico

Message

What I'm looking for

I'm seeking to begin my career at a business corporation where I can contribute market research, consumer insights, and data-driven marketing strategy in a dynamic, globally focused environment.

I've developed winning market research and omnichannel strategies for companies including Travel Associates, Cinépolis, Tec Store, Maka Agua, and Back2Back México A.C. My work has earned first place in seven of ten academic competitions with real companies, including a national win for Travel Associates.

At Mética MD, I managed digital marketing strategy, content, social media, and brand identity for three client accounts, using Google Analytics, Mangools, Zoho Social, and DataWifi to monitor KPIs. I'm also leading Tekapa's pre-launch go-to-market strategy, from brand identity and website planning to specialty-coffee benchmarking and export-focused business development processes.

I'm building my career in marketing through quantitative and qualitative research, consumer segmentation, and data-driven recommendations. I bring experience with SPSS, Qualtrics, cluster analysis, surveys, focus groups, UX testing, and generative AI tools for information analysis and synthesis.

Experience

Work history, roles, and key accomplishments

Digital Marketing Trainee

Mética MD

Oct 2024 - Feb 2025 (4 months)

Managed digital marketing strategies for 3 client accounts, overseeing brand identity, content, and social media. Used analytics tools to monitor KPIs and optimize campaign performance.

Google Analytics DataWiFi Instagram TikTok WordPress Social Media Management Content Creation KPIs