
Debadrita Choudhury
@debadritachoudhury
I build and scale global data, analytics, and AI capabilities that improve marketing, credit, and customer outcomes.
What I'm looking for
I've led data, analytics, and AI agendas at L'Oréal Group, Gain Theory/WPP, Genpact Digital, and Anheuser-Busch InBev across APAC, the Middle East, North Africa, and Europe.
At L'Oréal, I led Consumer and Media Analytics for SAPMENA, delivering GenAI, LLM, RAG, consumer intelligence, and marketing measurement initiatives. My work improved marketing ROI by 10–15%, increased higher-tier consumer engagement by about 20%, and improved conversion by about 35% through the Beauty Genius AI chatbot.
At Gain Theory, I owned the APAC analytics and AI portfolio with P&L accountability, built credit scorecards, economic loss forecasting, fraud detection, and marketing mix models, and drove more than 40% regional revenue growth within a year. I also established an APAC Analytics COE supporting executive client teams.
As an independent advisor, I assess and prioritize AI opportunities, shape AI roadmaps and operating models, and build practical agents with retrieval, guardrails, human review, and evaluation. Recent solutions include a claims-validation agent that automatically cleared 73% of 480 claims with zero incorrect rejections.
Experience
Work history, roles, and key accomplishments
Part-time Independent Advisor & Consultant
BlueMonarch Management
Feb 2026 - Present (7 months)
Run end-to-end AI opportunity assessments and advise global enterprises on AI strategy and GenAI adoption. Build and deploy AI agents for various use cases.
Led the Consumer and Media Analytics division for SAPMENA, owning the data, analytics, and AI agenda. Acted as senior advisor to regional business and technology leadership.
Led multiple GenAI initiatives from POC to MVP across Consumer, Luxury, Derma, and Professional divisions. Drove adoption of GenAI, LLM, and RAG-based solutions for consumer intelligence and digital-marketing use cases.
Partner – Marketing Analytics, APAC
Gain Theory, WPP
Apr 2022 - Dec 2023 (1 year 8 months)
Headed business growth for APAC with a strategic focus on Data Science, Analytics, and AI capabilities for BFSI, CPG, and retail clients. Owned the regional analytics and AI portfolio with full P&L accountability.
SME for Consumer and Commercial Analytics practices for global clients, reporting to the Global Head of Analytics Practice. Built enterprise-grade analytics solutions for Fortune 500 clients.
Established the Advanced Analytics center in India, reporting to the Global Vice President. Built and led a high-performing team of 50+ analytics and data-science professionals.
Director - Analytics
C5i Analytics
Jun 2014 - Oct 2015 (1 year 4 months)
Owned and drove the delivery of Data Science and analytics engagements across BFSI, Technology, Retail, CPG, and Telecom clients. Headed campaign optimization solutions and built customer propensity and survival-analysis models.
Analytics Consultant
Individual Contributor roles
Jan 2007 - May 2014 (7 years 4 months)
Owned and drove the delivery of Performance analytics engagements across BFSI, Retail, and CPG. Built acquisition and collection scorecards, economic loss forecasts, and anomaly detection algorithms.
Education
Degrees, certifications, and relevant coursework
INSEAD
Women Leadership Program, Leadership
2023 - 2023
Completed the Women Leadership Program at INSEAD in 2023.
Indian Institute of Technology, Kanpur
Master of Science, Statistics
2003 - 2005
M.S. in Statistics from the Indian Institute of Technology, Kanpur from 2003 to 2005.
London School of Economics and Political Science
Master of Science, Financial Risk & Stochastics
Grade: Merit
M.S. in Financial Risk & Stochastics, Merit Holder from 2005-2006.
Availability
Location
Authorized to work in
Job categories
Skills
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