Looking for a job

Sawan Papriwal

@sawanpapriwal

India

Message

What I'm looking for

I’m seeking performance marketing and growth leadership opportunities where I can build high-impact acquisition strategies, lead teams, and use analytics, attribution, and automation to drive sustainable growth.

I lead performance media for HSBC India, Volkswagen and Dr. Reddy’s at PHD Media, owning biddable strategy across Google, LinkedIn and Meta for Personal Loans, Premier Banking, NRI Account, Dr. Reddy’s & Volkswagen Cars while guiding a six-person team.

Across PHD Media, Interactive Avenues, Publicis Groupe, and Performics, I’ve led multi-platform growth for brands including Skoda India, Mahindra, BookMyShow, Hungama Music, Toothsi, Skinnsi, Kotak General Insurance, and Asian Paints.

Experience

Work history, roles, and key accomplishments

Current

Director Performance Media

Current

Omnicom Media Group's PHD Media

Aug 2025 - Present (1 year 1 month)

Led performance media delivery for HSBC India across Personal Loans and Credit Cards portfolios. Managed a team of 2 and owned end-to-end biddable media strategy across Google, Meta, and Bing Ads.

Paid Media Strategy Performance Data Analysis Campaign Governance Digital Execution Multi Platform Management Customer Relationship Management Google Ads Meta Bing Ads DV360

Group Head Performance Marketing

IPG Mediabrand's Interactive Avenues

Jun 2023 - Jul 2025 (2 years 1 month)

Led an 8-member performance marketing team and owned multi-platform biddable media strategy across Google, Meta, LinkedIn, Snapchat, and X. Drove performance initiatives for leading brands including Mahindra Automobiles, Hungama Music, and BookMyShow.

Performance Marketing Team Leadership Paid Media Strategy Google Ads Meta LinkedIn Snapchat Campaign Governance Customer Relationship Management

Sr. Manager Paid Media

Publicis Groupe

Feb 2022 - Mar 2023 (1 year 1 month)

Led paid media delivery for brands like Toothsi and Skinnsi. Managed and mentored a 7-member paid media team and owned strategy across Google, Meta, Snapchat, and Apple Search Ads.

Paid Media Team Management Google Ads Meta Snapchat Apple Search Ads Campaign Setup Client Communication Monthly Business Reviews (MBR)

Sr. Manager Search Dept

IPG Mediabrand's Interactive Avenues

Apr 2021 - Feb 2022 (10 months)

Managed search and biddable media for Mahindra Automobiles, Mahindra Commercial, and Skechers India. Owned strategy, execution, and optimisation across Google, Meta, LinkedIn, and Twitter (X).

Search Marketing Biddable Media Google Ads Meta LinkedIn Twitter performance reporting Stakeholder Management

Manager Search Dept

IPG Mediabrand's Interactive Avenues

Sep 2019 - Mar 2021 (1 year 6 months)

Managed search and biddable media for Mahindra Automobiles, Mahindra Commercial, and Skechers India. Owned strategy, execution, and optimisation across Google, Meta, LinkedIn, and Twitter (X).

Search Marketing Biddable Media Google Ads Meta LinkedIn Twitter performance reporting Stakeholder Management

Associate Paid Media

Publicis Groupe's Performics

Mar 2017 - Aug 2019 (2 years 5 months)

Executed biddable campaigns across Google, Meta, and Bing for Kotak General Insurance and Sleek Modular Kitchens. Prepared performance reports and managed client communication and Monthly Business Reviews.