Nana Kwaku Normah Awuah
@nanakwakunormahawuah
I drive fintech and eCommerce growth through customer acquisition, conversion, and go-to-market execution.
GhanaWhat I'm looking for
I've grown digital products and customer demand for PalmPay, BIMA, Jobberman, Bolt Food and Chowdeck across Ghana and multi-market African portfolios. At PalmPay, I delivered 40% month-on-month active-user growth, 60% user-base growth and approximately 40% conversion during the Ghana market launch.
At BIMA, I launched two digital healthcare products that generated 30% of Ghana revenue, helped move the business to net-positive profitability, and became a scaling blueprint for seven markets. I lead integrated go-to-market plans spanning paid media, lifecycle marketing, customer journeys, partnerships, budgets, analytics, agencies and cross-functional teams.
Experience
Work history, roles, and key accomplishments
Head of Marketing & Assistant Zonal Manager, Ghana
Chowdeck
Feb 2026 - Aug 2026 (6 months)
Directed demand-side growth across user acquisition, activation and retention, while supporting supply-side growth through vendor and rider onboarding. Built quarterly campaign plans and managed budgets, agencies and field teams.
Education
Degrees, certifications, and relevant coursework
Chartered Institute of Marketing, UK
Postgraduate Diploma, Marketing
Postgraduate Diploma in Professional Marketing (Level 7) from the Chartered Institute of Marketing, UK.
Availability
Location
GhanaAuthorized to work in
Job categories
Skills
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