At Flipkart, I work on forward growth planning for the fashion wearables jewellery category, shaping brand positioning and long-term scaling roadmaps. I improved advertising ROI from 3x to 8x through performance analytics, campaign restructuring, and data-driven growth interventions.
At Amazon, I developed growth strategies for private-label softlines and used profitability analysis to identify opportunities across the brand portfolio. My analysis helped achieve 4x growth in 10 months for a kids' apparel brand and 6x growth in 6 months for a women's lingerie brand.
At Zomato Limited, I designed city-level growth strategies across restaurant partners, with accountability for orders-per-day performance and market share. I revived a struggling city by redesigning its strategy, improving OPD by 4x, and grew Churu's market share from 40% to 70%.
I have a PGDM in Marketing & Finance from JaganInstitute of ManagementStudies (JIMS) and a B.Com. from Kanoria PG College, University of Rajasthan. My work spans category and market planning, business analytics, and revenue growth.
