SSSrivalli Susarla
@srivallisusarla
Growth marketer specializing in content strategy and SEO optimization.
IndiaWhat I'm looking for
As a seasoned growth marketer, I have a proven track record of developing and executing impactful content strategies that drive significant organic growth. Currently, I lead a team of writers at Credit Dharma, where I successfully architected an SEO content strategy that increased daily organic clicks by 650% within just 90 days. My expertise in audience analysis and content performance analytics has enabled me to scale organic search impressions from 1.03 million to over 26 million in a year, generating 260,000 clicks with a remarkable lead-qualification rate of 38.9%.
Throughout my career, I have consistently focused on enhancing brand visibility and engagement through innovative content solutions. At NoBroker, I crafted SEO-optimized project pages that resulted in a 30% increase in organic traffic and developed engaging marketing campaigns that significantly improved click-through rates. My freelance work has allowed me to diversify my skills across various sectors, including finance and real estate, where I have successfully implemented SEO best practices to elevate client visibility and establish thought leadership.
Experience
Work history, roles, and key accomplishments
Content Research Strategist
Credit Dharma
May 2024 - Present (1 year 4 months)
Owned end-to-end content strategy and led a team of 5 writers. Architected and executed SEO content strategy (keyword research; on-page, off-page technical optimization) to drive daily organic clicks by 650% (200-1500/ day) in 90 days achieving 535% growth in organic search impressions.
Content Marketer
NoBroker
Dec 2022 - May 2024 (1 year 5 months)
Developed and executed a high-impact content strategy for new and upcoming real estate projects, producing SEO-optimized project pages that drove a 30% lift in organic traffic in 6 months. Crafted and A/B-tested engaging short-form SMS and WhatsApp campaigns, driving significant improvements in CTRs.
Freelance Content Writer
Wittypen
Nov 2022 - Dec 2022 (1 month)
Crafted high-quality, well-researched content focused on finance and tax, ensuring the elucidation of complex topics for diverse audiences. Implemented SEO best practices effectively to enhance web traffic and client website visibility.
Freelance Content Writer
White Panda
Oct 2022 - Dec 2022 (2 months)
Strategized content for clients across legal, tax, finance, and lifestyle sectors, resulting in increased audience engagement and client satisfaction. Conducted in-depth research to produce authoritative articles, elevating client reputation and establishing thought leadership within their respective niches.
Finance Content Writer (SME)
Square Yards
Apr 2022 - Dec 2022 (8 months)
Worked as a Finance Subject Matter Expert for the content team. Devised innovative content strategies for new finance and real estate topics, propelling engagement and audience growth.
Education
Degrees, certifications, and relevant coursework
Jain Deemed-to-be- University
Bachelors in Commerce (Professional - CA), Commerce
2019 - 2022
Studied Commerce with a focus on professional accounting. Gained foundational knowledge in business, finance, and taxation.
Availability
Location
IndiaAuthorized to work in
Job categories
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