Nadia Ayala

Developed the Tijuana commercial territory from scratch and opened 12 new accounts in eight months. Coordinated three medical events reaching over 60 physicians to drive demand generation and brand positioning.

Increased territory sales by 25% in six months through KPI-based commercial planning and account development. Opened four key accounts in three months and managed a portfolio of over 160 active accounts.

Drove positioning of a premium dermocosmetic line in dermatological and specialized retail channels, achieving over 10% growth in direct sales during the pandemic. Managed order follow-up and collaborated on invoicing processes.

Developed relationships with specialist physicians to position the cardiometabolic portfolio and follow up on commercial opportunities. Contributed to a 10% sales growth in six months through consistent follow-up and client development.

Provided support to the Commercial Director and participated in sales and marketing initiatives, coordinating the national convention and medical events. Followed up on activities and communication between areas to facilitate execution of commercial initiatives.

Supported the end-to-end recruitment process for interns, including sourcing, screening, interviewing, selection, and integration. Designed and coordinated onboarding plans and supported administration and communication of employee benefits programs.

Studied Psychology at Universidad Tecnológica de México (UNITEC) from 2020 to 2024.