Naari Choyce
@naari-choyce
Results-driven marketing professional with expertise in email campaigns.
What I'm looking for
I am a dedicated marketing professional with extensive experience in email marketing and social media strategy. At Faerywilde Leather, I spearheaded initiatives that resulted in a $15,000 revenue increase within three years, showcasing my ability to drive results through targeted campaigns. My expertise in designing and executing compelling email campaigns has led to significant improvements in open and click-through rates, demonstrating my commitment to optimizing customer engagement.
Previously, as an Email Marketing Specialist at Choyce Consulting, I analyzed and optimized campaigns that contributed to a remarkable $250K revenue growth over six months. My data-driven approach allowed me to enhance campaign effectiveness and achieve a 35% increase in ROI. I thrive on collaboration, having worked closely with cross-functional teams to align marketing strategies with organizational goals, ensuring a cohesive approach to brand messaging.
Experience
Work history, roles, and key accomplishments
Social Media & Marketing Lead
Faerywilde Leather
Aug 2019 - Present (6 years 1 month)
Spearheaded a $15,000 revenue increase through targeted social media and email campaigns. Designed and executed email campaigns, achieving a 40% increase in open rates and a 30% boost in click-through rates. Collaborated on A/B testing strategies to enhance campaign performance.
Email Marketing Specialist
Choyce Consulting
Apr 2014 - Feb 2019 (4 years 10 months)
Analyzed and optimized email marketing campaigns, resulting in a 35% increase in ROI. Developed integrated email and social media strategies, achieving a 40% boost in engagement rates across channels. Monitored KPIs to improve conversion rates by 25%.
Product Marketing Associate
Freestyle Co & Company
Feb 2012 - May 2013 (1 year 3 months)
Conducted competitive analysis and positioning exercises to differentiate products in the market. Collaborated with executives to align marketing strategies with goals. Analyzed market trends, leading to a 50% uplift in engagement metrics.
Education
Degrees, certifications, and relevant coursework
University of Tennessee at Chattanooga
Architecture
Availability
Location
Authorized to work in
Social media
Job categories
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