I've led Brand Connection, Carat Dentsu Group, MindShare, and Starcom operations in Kuwait, shaping media, branding, and creative strategies for international and local brands. I managed launches and rebranding campaigns including Acura Motor Cars, Zain Telecom, and Ooredoo Telecom.
At Brand Connection, I won mid-size accounts including Chillis, Seef Hospital, Gulfnet, and Sable while building branding, research, creative development, and media services. I also recruit and coach teams, develop annual brand reviews, and apply consumer insights across digital and non-digital campaigns.
