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Mustafa Kemal Daşdemir

@mustafakemaldademir

Performance Marketing Manager at Publicis Groupe, managing campaigns for Nestle, Samsung and other major accounts.

At Publicis Groupe, I manage ad accounts across Meta, Google Ads, TikTok and Amazon for Nestle, Electrolux, Pfizer, Samsung and Henkel. I lead a team of five paid ads experts and oversee delivery against client KPIs.

Previously, I created and optimized campaigns for WASK’s SaaS platform and mobile apps at VlMedia. My work has included conversion tracking and campaign analysis with Google Tag Manager and Google Analytics, as well as Google and Amazon Search Ads budget and strategy plans.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

Publicis Groupe

Oct 2023 - Present (3 years)

Working on Nestle, Electrolux, Pfizer, Samsung and Henkel accounts. Managing ad accounts across META, Google Ads, TikTok and Amazon, and leading a team of 5 paid ads experts.

Meta Google Ads TikTok Amazon Team Leadership Client Management Campaign Management Optimization Reporting

Senior Performance Marketing Specialist

Publicis Groupe

May 2022 - Oct 2022 (5 months)

Managed the Nestle account, client communications, and delivered weekly, monthly, and annual reports. Created annual budget and strategy plans for Google and Amazon Search Ads.

Google Ads Amazon Search Budget Planning Strategy Client Communication Reporting

Digital Marketing Specialist

WASK

Jun 2021 - Jun 2022 (1 year)

Created and optimized Google Ads and Facebook Ads campaigns to increase SaaS subscriptions. Used Google Tag Manager and Google Analytics for conversion tracking and data analysis.

Google Ads Facebook Ads Google Tag Manager Google Analytics SEMrush Google Keyword Planner Soovle Competitor Research Keyword Research

Digital Marketing Specialist

VlMedia

Oct 2020 - Jun 2021 (8 months)

Created, managed, analyzed, and optimized mobile-app ad campaigns across Google, Facebook Business Manager, Snapchat, TikTok, Apple Search Ads, and Unity.

Google Ads Meta Business Manager Snapchat TikTok Apple Search Ads Unity Mobile App Marketing Campaign Optimization

Marketing Manager

Rixos Premium Dubrovnik

Sep 2019 - Jun 2020 (9 months)

Created and implemented strategies to improve the hotel's online presence and support digital transformation. Managed social media activities across Instagram, Facebook, YouTube, and other channels.

Digital Strategy Social Media Management Instagram Facebook YouTube Brand Reputation Guest Engagement

Digital Marketing Specialist

monocloth.com & monodrop.com

Dec 2017 - Sep 2019 (1 year 9 months)

Managed digital assets and created and implemented marketing strategies for growth. Used Google Ads, Google Analytics, and Facebook Business Manager to meet targeted KPIs.

Google Ads Google Analytics Meta Business Manager Market Research Competitor Research Digital Strategy