At ZS ASSOCIATES INC., I owned delivery of a customer orchestration program reaching 60K+ customers across 10+ brands. I defined channel eligibility, sequencing, and frequency rules for personalized journeys across 8 paid-media and agency partners.
I specified and led a 3-person team building an automated reporting system that tracked 8 partner-performance KPIs, replacing manual reporting and driving a 20% lift in campaign performance and a 7.5% sales lift. I also translated business requirements for a predictive model using sales and customer behavior data, partnering with data science to sustain a 10% YoY increase in drug sales.
I owned strategy for a Gen AI platform, defining its value hypothesis and success metrics, prioritizing 10 MVP features, and building a 15-capability roadmap for 2026. I also drove 70% adoption of a newly launched Gen AI tool through interviews, stakeholder analysis, and training plans.
Earlier at ZS ASSOCIATES INC., I defined requirements for an ML personalization solution that increased click-through rates by 50% and conversion rates by 15%. At IVY EXEC, I brought Key Opinion Leaders and technical experts on board as partners while maintaining end-to-end compliance.
