Open to opportunities

Mun Yin Lam

@munyinlam

Fractional CMO at Rise Digital, connecting ads to sales with acquisition and conversion systems that have delivered a peak 26X ROAS.

Malaysia

Message

What I'm looking for

Growth-driven marketing leader with 15 years across sales, performance marketing, content, product and sales & marketing. I bridge the gap between lead generation, conversion and revenue through stronger positioning, offers, trust-building content, paid & organic acquisition, sales enablement and growth systems — turning marketing activity into measurable pipeline and revenue.

At Rise Digital, I train and advise teams on practical AI marketing and sales deployment, connecting ad spend to real ROAS. I run my own ad budget and close my own deals, so I teach what I’m doing that month.

I focus first on the measurement gap in the middle of the funnel: the point where unanswered leads can quietly buy from someone else. My work spans customer acquisition and conversion systems, consultative selling using the COMPASS framework, and corporate training.

Across sales and marketing work in pharmaceutical, B2B, education, e-commerce, tech, and real estate, I’ve trained 650+ professionals across Malaysia and Singapore. Client work has tracked $30M+ in sales, reached a peak 26X return on ad spend, and taken one account from $300 to $17 cost per lead.

As a keynote speaker and HRD Corp Accredited Trainer, I speak and run workshops on marketing-to-sales alignment, consultative selling, and lead nurture. I’ve trained C-suite and MBA leaders from INSEAD on professional branding and mentored university students on LinkedIn and career development.

Experience

Work history, roles, and key accomplishments

Current

Head of Training (HRDC), Fractional CMO/Conversion Strategist

Current

Rise Digital (Training and Fractional CMO Services)

Apr 2023 - Present (3 years 6 months)

I work with high ticket consultants, B2B, Education, Real Estate, Healthcare, Tech to accelerate sales growth through running more effective ads, funnel and systems to get conversion to 3-10X ROAs and beyond. A full-fledge client acquisition specialist, consultant and trainer.

Current

Keynote Speaker | Guide, Motivate Teams to Turn More Leads Into Clients - Withou

Current

Rise Digital (Training and Fractional CMO Services)

Apr 2023 - Present (3 years 6 months)

I help business owners, leaders, and sales & marketing teams turn attention into trust and trust into revenue.

With 10+ years across sales, marketing, and training - and 8-figure results delivered - I’ve seen this again and again:
Most businesses don’t have a lead problem.
They have a message, follow-up, and sales conversation problem.

As a keynote speaker, HRDC-accredited trainer, and conversio

Current

Omnichannel Marketing, Conversion Content & Sales Strategist

Current

Rise Digital (Training and Fractional CMO Services)

May 2021 - Present (5 years 5 months)

Working with B2B, High Ticket Sales (real estate, healthcare, insurance, expert services, consulting, training,education) and Tech Businesses in $5-10Mil ARR to fill up their sales pipeline and maximise ROI on their marketing campaigns to grow 3-10X more.

Many do not know how to maximise their brand presence and content on Linkedin to drive higher conversion. Book a complimentary 30-min consulta

Fractional CMO Services, Co-founder, Consultant, Trainer, Turn-key CMO

Talk To Your CMO Sdn Bhd

Jul 2025 - Dec 2025 (5 months)

Working with High ticket services, technical sales and specialised services businesses to convert more adspend to actual roi. We are a growth partner that work closely to build converting campaigns, conversion system to help business grow consistent salespipeline and acquire more ROI from adspend. Serve businesses who spend at least RM15K on ads and with 10-100Mil revenue per year and want to scal

Client Acquisition Specialist

PropNex Malaysia

Mar 2023 - Feb 2024 (11 months)

Specialises in Digital Marketing, Sales Development and Advertising, Education, Training.

Property Education Advocate: Run Home Ownership Workshops for Corporate Executives and Professionals.

Client Success Specialist

Genius Acquisition System

Sep 2022 - May 2023 (8 months)

Help Tuition Centers, Educators, Coaches/Consultants with Client Acquisition From Organic to Paid and Conversion. My role is to help to reduce Cost Per Acquisition, Increase Conversion & get more students/clients and expand their revenue through Ads and Sales & Marketing Systems - full-fledge Acquisition Funnel and Systems in Place. Passionate in helping to train sales team & appointment-setters.

Project Planner

Exal Group

Oct 2021 - Sep 2022 (11 months)

Planning & execution role to ensure timely achievement of milestones important for successful project delivery. Liaison with C&S Engineer, Architects, Property Management, Landscape Architect) on the project design, planning, budget, and delivery.

Planned & implemented workflow to get sales and marketing going, namely sales processes, setting up marketing automation, review & planning on content

Senior Product Specialist

Duopharma Biotech Bhd

May 2019 - Dec 2021 (2 years 7 months)

Manage and expand the entire Sarawak territory of both Government and Private accounts. In charge of the biggest insulin brand in Malaysia and making it ever more accessible to patients and hcp. Passionate about insulin and its role in the management of Diabetes as well as delivering values with scientific-based data and information. Skilled in organising events and due to the new norm I have also

Medical Sales Executive

Sanofi

Jun 2014 - May 2019 (4 years 11 months)

Undertakes business development tasks of assigned territory and deliver expected results of the MNC company with meticulous planning and execution. provide continous customer support, medical education and disease awareness to HCP. working together with the marketing team to expand user base and drive usage and brand market share for the world's blockbuster Diabetes Product.
Achieved Gold Award fo

Associate Corporate Business Executive

GlaxoSmithKline

Jan 2013 - Jun 2014 (1 year 5 months)

An exciting business development role for one of the largest UK pharmaceutical company. Expanded and managed a list of corporate accounts, key accounts and institutions in both Sabah and Sarawak, Involved in building networks across industries, propose and plan healthcare programs related to vaccine preventable diseases. Liaised with Corporate HR/CFO to organise corporate health campaigns & events

Research & Marketing Assistant

Borneo Convention Centre Kuching (BCCK)

Apr 2012 - Jan 2013 (9 months)

MICE researcher and marketer, leads generation for the Sales team, PR, Promotion, Advertising, Photography, budgeting, reporting, event management and administrative work.