Bryan Siow

I turn ad spend into booked leads and sales, and I check every result against the numbers.

Over 7+ years I have run 150+ campaigns for 30+ clients across clinics, salons, e-commerce and consumer brands, managing RM 6.5M+ (about US$1.5M) in ad spend, with a peak ROAS of 800%+. I work as a self-employed growth lead and invoice through my own registered business, so I fit remote contract and fractional roles.

What the results look like

• A Japanese hair removal chain: Meta-reported message leads grew from 384 in December 2023 to 1,215 in January 2026, at about RM 20 per lead across all campaigns (Facebook spend RM 24.6K that month).

•An aesthetic clinic: package sign-ups rose from 2 to 13 out of every 30 to 40 leads after I cut reply time from about 72 hours to 12 to 24 hours with Zapier alerts and rewrote the ads around patients' fears.

•Creative testing: one variable per cycle, every result logged. A February 2022 colour test returned 33 conversions for yellow, 16 for blue and 9 for red.

•Budget scaling: spend split across 5 to 7 outlets in proportion to each outlet's sales.

•Funnel change: a chain moved from thank-you-page forms (about 200 leads a month) to Messenger, WhatsApp and Instagram chats.

How I work I start with unit economics, the funnel and the CRM, not only the ad account. I test one thing at a time, find where leads leak, and move budget to what the data confirms. I direct remote copywriters, designers and video editors, and report straight to business owners.

Core skills: Meta Ads, Google Ads, full-funnel strategy, CRO and A/B testing, CRM and Zapier automation, GA4 and UTM tracking, creative direction.

Open to remote work: Head of Growth, Performance Marketing Lead, Marketing Analytics, Marketing Operations, CRO and Experimentation, Fractional Growth Lead. Contact: ryansmj@live.com