Open to opportunities

mukesh choudhary

@mukeshchoudhary

Message

I am a performance-driven digital marketer and programmatic media analyst.

India

Message

What I'm looking for

I seek a programmatic or performance media role where I can lead end-to-end campaigns, optimize ROAS, and drive D2C growth within a collaborative, data-driven team.

I am a media performance analyst with hands-on experience managing programmatic brand campaigns across regions, handling 100+ campaigns and average monthly budgets of $300K. I run end-to-end workflows from media planning and DV360 setup to full-funnel reporting and financial reconciliation.

As the founder of a D2C home-decor brand, I scaled a side project into a registered company that generated ₹1.8 Crore in sales, acquired 20,000+ customers, and maintained profitability, demonstrating my ability to blend product strategy with performance marketing.

I have driven strong paid-media results across platforms—achieving high ROAS on Facebook ads and programmatic channels—using tools such as DV360, CM360, IAS, MediaOcean, Jira, and Prisma to ensure tracking, booking, and quality assurance.

I deliver measurable growth by optimizing creative, influencer partnerships, and media spend, and I bring a data-first, operational mindset to campaign execution, reporting, and post-campaign analysis.

Experience

Work history, roles, and key accomplishments

Current

Media Performance Analyst

Current

Publicis Global Delivery

Sep 2024 - Present (1 year 9 months)

Executed and managed programmatic brand campaigns for multiple consumer brands across CEMEA, running 100+ DV360 campaigns with an average budget of $300K/month; owned end-to-end setup, monthly financial reconciliation and post-campaign analysis.

DV360)MediaOcean Prisma Jira Programmatic Advertising Financial Reconciliations DV360

Founder

Happyheed

Jan 2021 - Dec 2023 (2 years 11 months)

Founded and scaled Happyheed to ₹1.8 Crore in total sales and 20,000+ customers, achieving ~12% net profit and 6x ROAS from ₹30L performance marketing spend. Pivoted to a D2C home decor brand and achieved ~₹60L revenue in the first year.

D2C Performance Marketing Customer Acquisition Influencer Marketing P&L management Product Sourcing

Marketing Intern

Earthyshades

Sep 2022 - Oct 2022 (1 month)

Led the launch of a D2C home decor brand, generating ₹100,000 in first-week sales and achieving 5x ROI on Facebook Ads. Conducted product research, sourcing and created UGC scripts to support media strategies.

Product Research Sourcing Facebook Ads D2C Media Strategy ROI Optimization

Freelance Digital Marketer

Self-Employed

Aug 2020 - Dec 2020 (4 months)

Provided performance marketing services to e-commerce clients, generating over ₹20L revenue in 6 months, acquiring 2,000+ customers and achieving 4x ROAS on ₹5L ad spend.

Facebook Ads Performance Marketing Customer Acquisition Conversion Rate Optimization