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Muhammed Nihal

@muhammednihal

Senior Digital Analyst at Wirality Media who managed full-funnel performance campaigns across Google, Meta and LinkedIn.

India

Message

At Wirality Media Pvt. Ltd., I manage end-to-end performance marketing campaigns across Google Ads, Meta Ads and LinkedIn Ads. I build full-funnel acquisition strategies for e-commerce, mobile apps, lead generation and other business models.

I optimize campaigns against CPL, CAC, CPA and ROAS, and develop media plans with channel mix, budget allocation and performance forecasts. I also share performance updates and recommendations with clients.

Earlier at Wirality Media Pvt. Ltd., I executed Google Ads and Meta campaigns, managed mobile app user acquisition, and contributed to conversion and event tracking across platforms. I built performance dashboards and reports in Looker Studio and Windsor.ai.

At Ripsil Digital Services Pvt.Ltd, I worked on digital campaigns, marketing plans and e-commerce advertising. At Goodspace, I contributed to an organic campaign that registered 100 new users and increased app installs by 5%.

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Analyst

Current

Wirality Media Pvt. Ltd.

Jan 2024 - Present (2 years 9 months)

Managed end-to-end performance marketing campaigns across Google Ads, Meta Ads and LinkedIn Ads. Owned campaign strategy for various business models and optimized against key performance metrics.

Google Ads Meta Ads LinkedIn Ads Performance Marketing Campaign Strategy CPL CAC CPA ROAS CTR Conversion Rate Media Planning Budget allocation Audience Strategy Client Communication Team Management

Digital Analyst

Wirality Media Pvt. Ltd.

Jan 2023 - Dec 2023 (11 months)

Executed and optimized Google Ads campaigns including Search, Shopping, PMax, and Demand Gen. Managed Meta campaigns and mobile app user-acquisition, and implemented conversion tracking across various platforms.

Google Ads Google Shopping Merchant Center Meta Ads Lead Generation Mobile User Acquisition Firebase Adjust GA4 Google Tag Manager META Pixels CAPI Shopify Gokwik Looker WindsorAI Keyword Research Conversion Tracking Dashboarding

Digital Marketing Executive

Ripsil Digital Services Pvt.Ltd

Jun 2022 - Oct 2022 (4 months)

Designed, executed, and optimized digital campaigns on various marketing channels, leading to increased ROI. Implemented Google Ads and Facebook ad campaigns to increase e-commerce marketplace sales.

Google Ads Facebook Ads Digital Marketing Campaign Management Keyword Research Conversion Tracking Web Analytics ROI Optimization

Digital Marketing Intern

Ripsil Digital Services Pvt.Ltd

Apr 2022 - May 2022 (1 month)

Created and executed Google Ads and Facebook Ads for fashion brands, increasing reach, website traffic, and ROI. Planned social media calendars and managed social media accounts for apparel brands.

Google Ads Facebook Ads Social Media Marketing SEO Campaign Monitoring Reporting

Digital Marketing Intern

Goodspace

Feb 2022 - Mar 2022 (1 month)

Successfully registered 100 new users by building and executing an organic campaign. Contributed to a 5% increase in app installs through on-brand social media content.

Organic Marketing Social Media Content App Install Campaigns User Registration