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Muhammad SumarsonoMS
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Muhammad Sumarsono

@muhammadsumarsono

Marketing AI engineer at Omnicom Media Indonesia who built a paid media platform used by a paying advertiser.

Indonesia
Message

At Omnicom Media Indonesia, I built Borobudur.ai from its first idea into a marketing AI platform used by a paying advertiser. I took product decisions, joined sales pitches, ran demos, and created pitch materials.

I built CampaignHQ, a multi-tenant marketing platform that makes approved changes in live ad accounts, including TikTok ad creation and pausing and updates to GMV Max. On one live three-month campaign, it delivered about 30% lower cost per result than manual operation.

I also built an MCP server and a Python agent on Google ADK so AI clients can read normalized ad data and propose changes for human approval. Alongside the platform work, I automated cross-platform reporting with Python and BigQuery, and managed analytics for client accounts.

Experience

Work history, roles, and key accomplishments

OI
Current

Data Analyst Manager

Omnicom Media Indonesia

Jun 2021 - Present (5 years 5 months)

Managed analytics and reporting for 7 major client accounts covering US$2M+ in media spend. Automated cross-platform reporting with Python and BigQuery, and acquired 4 clients for the agency's data, analytics and AI services, worth $2M+ in contract value.

VC

Freelance Data Analyst

Vidi Corp

Mar 2023 - May 2024 (1 year 2 months)

Delivered marketing analytics and Looker Studio dashboards for 10 clients covering US$3M+ in ad spend.

Education

Degrees, certifications, and relevant coursework

DataCamp logoDA

DataCamp

Bootcamp, Data Science

2025 - 2025

Completed bootcamps in Data Analyst, Data Scientist, Data Engineer, AI Engineer, and Product Management in 2025.

Universitas Indonesia logoUI

Universitas Indonesia

Bachelor of Engineering, Mechanical Engineering

2016 - 2020

Bachelor of Engineering in Mechanical Engineering from Universitas Indonesia, completed in 2020.

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