I am looking for data and analytics roles where I can turn complex data into clear business decisions, build scalable reporting, and partner cross-functionally to drive measurable impact.
Looking for a job
Yusuf Rahmadi
@yusufrahmadi
Data & Analytics Leader with 9+ years of experience driving business impact through insights, reporting, and scalable analytics.
IndonesiaWhat I'm looking for
I am a data and analytics professional with 9+ years of experience helping businesses turn data into clear decisions, stronger performance, and scalable reporting systems. My background spans business analytics, product analytics, commercial performance, and stakeholder-facing insights, with experience working across fast-paced tech, digital advertising, and cross-functional environments.
Throughout my career, I have worked at companies such as Gojek, Mindshare, and Tokopedia, where I progressed from individual contributor roles into leadership responsibilities. Most recently, I served as a Lead Data Analyst, managing analytics support across both business and product functions under the Ads Solutions space. My role combined hands-on analytical work with team leadership, cross-functional collaboration, and strategic support for decision-makers.
I am strongest at translating messy or complex data into actionable recommendations, designing practical KPI frameworks, building dashboards that stakeholders actually use, and connecting analysis to real business outcomes. My work has included improving attribution and measurement frameworks, optimizing ad-serving performance, building self-service reporting ecosystems, and enabling leadership teams with more reliable and accessible insights.
I enjoy working at the intersection of data, business context, and storytelling. Beyond technical skills in SQL, Tableau, Looker Studio, Google Sheets, and Python, I bring strong stakeholder management, structured problem solving, and the ability to bridge technical analysis with commercial priorities.
At this stage, I am particularly interested in remote opportunities where I can contribute as a senior individual contributor or analytics leader, especially in roles that value business impact, cross-functional partnership, and data-driven decision making in global teams.
Experience
Work history, roles, and key accomplishments
Led two analytics divisions at Tokopedia (a ByteDance Company). Developed an attribution model driving ~IDR 120B in revenue. Standardized reporting logic, reducing discrepancies by 95%. Optimized ad algorithms (+~IDR 2.1B/mo), launched self-service analytics (–29K+ hrs), mentored 5 analysts (+30% speed). Promoted from Senior Data Analyst for performance and leadership impact.
TO
Senior Data Analyst - Ads Solution
Tokopedia
Apr 2021 - May 2022 (1 year 1 month)
Established an analytics function to support Ads Sales at Tokopedia. Designed SSOT datamarts and standardized reporting logic. Launched self-service analytics in R, enabling same-day data access vs prior 7-day SLA. Delivered dashboards with 100% availability via Tableau, Looker Studio, and GSheet. Improved accuracy and consistency for internal and client reports.
GO
Partnered with GoFood Sales to create merchant performance reporting and actionable insights. Led development of reports that increased campaign adoption and takerate by over 5%. Collaborated cross-functionally with Product, BI, and Engineering teams to support product growth, strategic analysis, and data-driven decision making.
GO
Built and maintained campaign trackers with 100% data accuracy, covering 1000+ merchants. Created custom reports that improved campaign ROI by 10% and supported acquisition. Delivered analysis enabling sales teams to optimize targeting and performance
GO
Streamlined campaign operations workflow at Gojek, reducing manual errors by 90% and improving execution efficiency. Provided ad-hoc insights to support sales materials and enhance merchant engagement, contributing to stronger campaign alignment between sales and operations.
MI
Investment Executive
Mindshare
Oct 2017 - May 2018 (7 months)
Managed TV, OOH, and radio media buying execution for Wall’s and Magnum brands at Mindshare. Oversaw large-scale campaigns across multiple channels, ensuring 100% alignment with budget plans and media strategy. Coordinated with planners and vendors to deliver accurate reporting and on-time campaign launches.
MI
Knowledge Management
Mindshare
Mar 2016 - Jan 2018 (1 year 10 months)
Consolidated data for dashboards supporting executive presentations at Mindshare. Automated reporting processes using VBA macros to combine data from 40+ Unilever brands, reducing turnaround from 24 hours to 1 hour and improving accuracy. Supported planners in delivering timely insights and maintaining data integrity across multiple channels.
Education
Degrees, certifications, and relevant coursework
Telkom University
Bachelor's Degree, Information Systems
2011 - 2015
Grade: 3.16/4.0
Activities and societies: Final Project: Development Freemium Module TEL US ( Telkom University Store) Application Using Iterative Incremental Method and Laravel Framework
Completed a Bachelor's Degree in Information Systems with a GPA of 3.16/4.0. Developed a freemium module for the TEL US (Telkom University Store) application using the Iterative Incremental Method and Laravel Framework for the final project.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndonesiaAuthorized to work in
Website
homestudio.idPortfolio
github.com/rahmadimaru/portfolioSalary expectations
50k-60k USD
Social media
Job categories
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