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Emanuella Tifany

@emanuellatifany

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Data & analytics engineer at Coca-Cola Indonesia who automated market reporting refreshes from 6 hours to 1.

Indonesia

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At Coca-Cola Indonesia, I standardized and automated monthly market share and topline data preparation in Python, bringing each refresh from 6 hours to 1. I also built a Python simulation with LLM-based agents to stress-test a planned pricing move.

At Lazada Indonesia, I built and maintained dashboards and SQL tables for campaign KPIs, refreshed daily for C-level stakeholders. I automated the weekly campaign report with scheduled SQL jobs, saving about 3 hours of manual work each week.

At Shopee Indonesia, I maintained reporting tables and dashboards for Operations and built monitoring that flagged high-risk listings before they went live. I also delivered data requests and table changes in one-week sprints with engineering and product teams.

At Youvit, I consolidated store and online sales against targets into a reporting view for the Chief of Operations. I built Salesforce dashboards and automated recurring sales reports, reducing preparation from several days to 1–2 hours.

Experience

Work history, roles, and key accomplishments

Strategy & Data Analytics Consultant

Coca-Cola Indonesia

Nov 2025 - Nov 2026 (1 year)

Standardised and automated monthly data preparation for market share and topline reporting in Python, cutting refresh time from 6 hours to 1. Built an agentic AI simulation with LLM-based agents to stress-test pricing moves and designed a structured competitor dataset for competitive review.

Python Data Automation Data Preparation LLM Agents Competitive Analysis Data Modeling

Business Intelligence

Lazada Indonesia

Dec 2024 - Nov 2025 (11 months)

Built and maintained ~5 dashboards and underlying SQL tables tracking campaign KPIs for C-level stakeholders, refreshed daily. Automated weekly campaign performance reports with scheduled SQL jobs, saving ~3 hours per week, and defined metric logic for the Lazada Coins programme.

SQL Dashboarding Data Warehouse Automation Metric Definitions Stakeholder Management

Business Intelligence Analyst

Shopee Indonesia

Mar 2022 - Dec 2024 (2 years 9 months)

Maintained 20+ BAU reporting tables and dashboards for Operations, used by hundreds of people. Built automated monitoring of high-risk listing indicators, flagging non-compliant products daily, and delivered data requests in one-week sprints with engineering and product teams.

SQL Dashboarding Data Quality Automation Sprint Delivery Scenario Testing

Business Intelligence

Youvit

Mar 2021 - Feb 2022 (11 months)

Consolidated offline store and online sales data against targets into a single reporting view for the Chief of Operations. Built Salesforce dashboards and automated recurring sales reports, cutting preparation time from several days to 1–2 hours.

SQL Salesforce Dashboarding Data Consolidation Automation

Education

Degrees, certifications, and relevant coursework

Universitas Indonesia

Bachelor of Industrial Engineering, Industrial Engineering

2017 - 2021

Activities and societies: Laboratory Assistant, Management Information System & Decision Support (MISDS) Laboratory

Bachelor of Industrial Engineering with a thesis on simulation modelling and Design Structure Matrix analysis of a software development project at an Indonesian startup. Served as a Laboratory Assistant in the Management Information System & Decision Support Laboratory.