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@kuncoroajinugroho
Data Analyst with expertise in digital marketing and predictive analytics.
I am a Data Analyst with over 4 years of experience specializing in audience segmentation, predictive analytics, and market research. My proficiency in SQL, Python, and Machine Learning allows me to transform complex data into actionable insights that drive strategic decision-making. I have successfully designed and deployed automated dashboards, customer segmentation models, and churn prediction algorithms, resulting in measurable improvements in operational efficiency and customer retention.
Currently, I am expanding my expertise in digital marketing analytics, focusing on SEO, paid advertising, and social media strategy. I am known for bridging the gap between data science and marketing by collaborating with cross-functional teams to build scalable, data-informed solutions that enhance audience engagement and boost ROI. My passion lies in leveraging data to solve real-world problems and deliver value across the customer journey.
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Work history, roles, and key accomplishments
Privy Identitas Digital
Aug 2022 - Present (3 years 3 months)
Led the development of interactive dashboards and automated reporting systems, improving operational efficiency by up to 50%. Conducted advanced data analysis on payment gateway and scheduling performance, resulting in a 45% reduction in vendor costs and over 40% boost in internal efficiency. Integrated Google Analytics and implemented Google Tag Manager for comprehensive feature and user behavior
PT. Sigma Cipta Caraka (Telkomsigma)
Jan 2020 - Dec 2022 (2 years 11 months)
Designed and standardized datasets aligned with business goals, improving data analysis efficiency and performance tracking accuracy. Built an automated reporting system that significantly reduced manual reporting time and effort. Optimized deep-dive queries to help business teams identify trends and make more data-driven decisions, delivering well-structured, segmented data to support targeted ma
PT. Sigma Cipta Caraka (Telkomsigma)
Jan 2021 - Jul 2022 (1 year 6 months)
Built automated pipelines and optimized data cleaning using Python, significantly improving machine learning model accuracy. Developed and evaluated predictive models for churn prediction and customer segmentation using K-Means, Random Forest, and XGBoost. Enhanced model interpretability using SHAP, enabling better business understanding and decision-making, and supported digital campaigns with ac
PT. Infomedia Nusantara
Jun 2018 - Dec 2019 (1 year 6 months)
Monitored and troubleshooted charging system errors, ensuring minimal downtime and improved service reliability. Analyzed and resolved issues related to failed charging, SMS delivery, and package purchases, especially for corporate clients. Managed servers and databases to maintain system stability and support operational continuity, improving response time for issue resolution and enhancing custo
Degrees, certifications, and relevant coursework
Full Stack Digital Marketing, Full Stack Digital Marketing
Completed a comprehensive program in Full Stack Digital Marketing. Gained expertise in various aspects of digital marketing, including SEO, paid advertising, and social media strategy.
Bachelor's degree, Teknik Elektro dan Komunikasi
Grade: 3.22
Pursued a Bachelor's degree in Electrical and Communication Engineering. Studied fundamental principles and applications in the field, achieving a GPA of 3.22.
Diploma, Telecommunications Engineering
Grade: 3.26
Obtained a Diploma in Telecommunications Engineering. Focused on core concepts and practical applications within telecommunications, graduating with a GPA of 3.26.
Software and tools used professionally
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