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Jordan Alvin

@jordanalvin

I turn marketing and web data into pipeline-backed intelligence that drives growth.

Indonesia
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What I'm looking for

I’m looking for a role where I can build reliable tracking + data pipelines and dashboards that improve attribution, optimize funnels, and reduce CAC—turning messy events into decisions my team can trust.

I’m a Marketing Data Analyst & Growth Engineer with 5+ years of experience transforming raw web traffic, ad data, and tracking events into actionable marketing intelligence.

At FiveStones, I translate complex business needs into robust platform specifications, then build and deploy enterprise-scale tag and data infrastructure. I architected and maintained global GTM frameworks for high-traffic apps and websites, maintaining 100% data integrity and reducing conversion discrepancies from 15% to <1% across 20+ digital properties.

I also engineer automated Python ETL pipelines into Google BigQuery to speed reporting and eliminate manual reconciliation. I’ve cut 15+ hours of weekly labor and improved dashboard refresh speeds by 40%, while troubleshooting tracking edge cases to keep discrepancies under 1%; before that, I supported 100+ global clients through complex tag implementations and led a 6-person team delivering 50+ responsive web pages using HTML, CSS, JavaScript, and PHP.

Experience

Work history, roles, and key accomplishments

FI
Current

Analytics Specialist

FiveStones

Jul 2022 - Present (4 years)

Architected and deployed enterprise-scale Google Tag Manager (GTM) frameworks for high-traffic mobile apps and websites, maintaining 100% data integrity and reducing conversion discrepancies from 15% to under 1% across 20+ digital properties. Engineered automated Python ETL pipelines into Google BigQuery and resolved tracking edge cases to keep reporting precision under 1% discrepancies.

TD

Front End Developer

TDCX

Dec 2019 - Aug 2021 (1 year 8 months)

Served as core technical point of contact for 100+ global clients, guiding complex custom tag implementations. Diagnosed and refactored faulty conversion pixels and broken remarketing parameters for 100+ accounts to recover lost attribution data.

FO

Project Coordinator

Folto

Sep 2016 - Oct 2018 (2 years 1 month)

Managed and mentored a 6-person engineering team delivering concurrent high-performance website development and maintenance tracks. Built and launched 50+ responsive web pages using HTML, CSS, JavaScript, and PHP, while partnering with clients to map and scale dynamic project requirements.

Education

Degrees, certifications, and relevant coursework

BINUS University logoBU

BINUS University

Master of Information System Management, Information System Management

2017 - 2019

Completed a Master of Information System Management at BINUS University from 2017 to 2019.

BINUS University logoBU

BINUS University

Bachelor of Information System, Information System

2013 - 2017

Completed a Bachelor of Information System at BINUS University from 2013 to 2017.

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