Muhammad Sameed Abid

Owned the customer lifecycle end to end, including service quality, delivery alignment, escalation, and retention. Ran the operating rhythm between clients, production, and leadership, and designed onboarding, service checkpoints, and health signals.

Local-first personal finance app with no account, no ads, and data staying on the device. Forward-looking cash-flow forecasting with bills, paydays, goals, debt, and shared expenses modelled as one system.

Builds integrated digital growth systems: website, CRM, automation, SEO, and paid media under one operating model. Reporting designed so clients see the constraint, not just the activity.

Connected marketing, e-commerce, CRM, support, and sales into one operating picture across Pakistan and the UAE. Wrote SOPs and ownership models, and rebuilt reporting to surface constraints rather than channel activity.

Led marketing operations across Lahore, Faisalabad, and Canada, aligning strategy and execution. Built and launched B2B and D2C funnels, ad campaigns, SEO, and content systems, and developed CRM automation via Go High Level, n8n, Notion, and Twilio.

Managed Google and Meta ads for U.S. markets with a focus on high-intent B2B/B2C lead generation and automation. Owned strategy, targeting, creatives, and budgeting, and reduced CPL through refined segmentation and funnel testing.

Connected SEO, paid search, funnels, content, and reporting around lead quality instead of raw volume. Launched performance-driven funnels and improved reporting systems to monitor KPIs and optimise marketing spend.

Progressed from intern to lead Ads Expert through consistent performance and upskilling. Planned, launched, and optimised paid campaigns across Meta and Google platforms, handling targeting, creative direction, bidding strategies, and A/B testing.

Pursued a Bachelor's degree in Computer Sciences.