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Muhammad Ismail

@muhammadismail13

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Marketing & Growth Lead at SHIZA AI, where I grew community engagement 40%+ and led the $SHIZA token launch.

Pakistan

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At SHIZA AI, I own go-to-market and positioning for an AI agent platform, translating technical features into clear messaging on X and Telegram. I grew community engagement by 40%+ in the first 90 days and led the $SHIZA token launch on the SOAR platform.

I use AI tools across content, visuals, video, research, and go-to-market planning. I also built custom Claude Skills to store brand rules and report formats, and set up workflow automations to reduce repetitive manual work.

At GrandGangsta City, I grew the X following by 110% and Discord engagement by 130% in under 10 months. I ran launch campaigns, built gaming community and creator partnerships, and designed retention programs.

Earlier, I coordinated campaigns with 200+ partner projects at Katana Inu and led marketing across ventures at Yar Media, including the Broskees NFT project. At EFU Life Assurance, I managed 360 campaigns and led the nationwide Choti Rakam Bara Kamal campaign across 50+ cities.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Growth Lead

Current

SHIZA AI

Oct 2025 - Present (1 year)

Owns go-to-market and positioning for an AI agent platform, growing community engagement by 40%+ in the first 90 days and leading the $SHIZA token launch on the SOAR platform. Runs an AI-first marketing workflow and acts as main ecosystem contact.

Go To Market Strategy AI Tools Content Strategy Community Growth Token Launching Claude skills Workflow Automation Partnership Management

Chief Marketing Officer

GrandGangsta City

Jan 2025 - Oct 2025 (9 months)

Grew X following by 110% and Discord engagement by 130% in under 10 months. Ran launch campaigns end to end, including influencer and KOL activations, and designed retention programs that improved daily engagement and reduced churn.

Community Growth Influencer Marketing KOL Management Retention Programs Campaign Management Web3 GameFi

Marketing Manager

Katana Inu

Jan 2023 - Jan 2025 (2 years)

Grew community reach by 80% through partnerships, influencer collaborations, and content. Coordinated campaigns with 200+ partner projects across multiple blockchains and led NFT collection launches with ecosystem partners.

Community Growth Partnerships Influencer Collaboration Token Launches Content Management Email Marketing Web3 GameFi

Marketing & Content Manager

Zero1 Labs

Jan 2023 - Jan 2024 (1 year)

Led content strategy on X and TikTok, found and onboarded KOLs and creators in the AI and DeFi communities, and supported platform growth through community programs and partnerships.

Content Strategy KOL Management Community Programs Partnerships AI DeFi

Chief Marketing Officer

Yar Media

Jan 2021 - Jan 2023 (2 years)

Led marketing and growth for multiple ventures, including the Broskees NFT project. Built partnerships with other NFT projects to grow the community before launch and led blog and email content across ventures.

Marketing Strategy Partnerships Community Growth NFT Content Management Email Marketing

Assistant Manager, Marketing

EFU Life Assurance

Jan 2017 - Jan 2021 (4 years)

Managed 360 campaigns across ATL, BTL, digital, and live events, including the nationwide Choti Rakam Bara Kamal campaign across 50+ cities. Delivered flagship events and managed agencies and vendors, delivering campaigns on time and within budget.

360° Brand Campaigns Budget Management Agency Management Event Management Marketing Reports ATL BTL Digital Marketing