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Umair SajidUS
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Umair Sajid

@umairsajid1

Growth and performance marketing leader for fintech, SaaS and AI apps. Based in Pakistan (UTC+5), working remotely.

Pakistan
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What I'm looking for

A remote Head of Growth, Growth Marketing Lead, Performance Marketing Lead or Director of Growth Marketing role at a fintech, SaaS or AI company. I am based in Pakistan (UTC+5), available immediately, and can work any hours. I am open to relocating with visa sponsorship.

I’m a growth and performance marketing leader who builds acquisition-to-revenue systems for digital products (fintech and remittance, SaaS, AI apps) and for service businesses. I work full-stack across paid, owned and earned media, lifecycle and AI marketing operations.

At a UK remittance fintech I owned a $3.2M annual budget, reported to the CEO and cut CAC 45% while paid acquisition volume grew 36%; with product and engineering I lifted month-one activation 28% and retention 25%. At Vyro I managed about $1M in monthly ad spend for Imagine.art, Vyro’s AI art generator: it reached 1M+ downloads and 90M paid and organic impressions in four months, and payback fell from 10 to 7.2 months. In 2022 I grew a B2B SaaS portfolio’s revenue 10.6x. I led teams of up to 15 (2022-2025), and today I run my own consulting practice for remittance, fintech and AI companies, with AI marketing workflows on Claude, n8n and Make.com.

I’ve worked remotely for UK, US and EU companies from Pakistan (UTC+5). I’m looking for a remote Head of Growth, Growth Marketing Lead or senior performance or lifecycle marketing role.

Experience

Work history, roles, and key accomplishments

Spectrao logoSP
Current

Co-Founder

Spectrao

Jun 2026 - Present (4 months)

Worked as Co-Founder at Spectrao.

UL
Current

Freelance Digital Marketing Consultant

Umair Sajid Ltd

Sep 2024 - Present (2 years 1 month)

Independent practice for remittance, fintech, SaaS and AI companies, including Sendwave, RootPay Finance and Remit Union. Cut blended CAC 31% and lifted paid acquisition 34% across client accounts in the UK, EU and GCC. Built lifecycle programs, SEO and AEO content, and AI marketing operations on Claude, n8n and Make.com.

UP

Freelance Digital Marketing Consultant

Upwork

Feb 2025 - Feb 2026 (1 year)

As a freelance digital marketing consultant, I partner with small businesses, landscaping companies, fintech startups, and AI-driven art generators to deliver tailored growth solutions. My expertise spans Paid Media (Meta/Google Ads), Organic Marketing (SEO, local search), and Content Strategy (social media, blogs, video) to help clients achieve measurable results.

•Landscaping Companies: Built l

Fiverr logoFI

Freelance Digital Marketing Specialist

Fiverr

Feb 2018 - Feb 2026 (8 years)

As a freelance digital marketing consultant, I partner with small businesses, landscaping companies, fintech startups, and AI-driven art generators to deliver tailored growth solutions. My expertise spans Paid Media (Meta/Google Ads), Organic Marketing (SEO, local search), and Content Strategy (social media, blogs, video) to help clients achieve measurable results.

•Landscaping Companies: Built l

Carbon Reprographics LLC logoCL

Head of Marketing

Carbon Reprographics LLC

Apr 2024 - Feb 2025 (10 months)

US digital marketing agency serving e-commerce and SaaS clients. Reported to the CEO. Headed a team of 14+ designers, web developers and media specialists and cut campaign launch cycles 30%. Average client CAC fell 35% and qualified customer acquisition rose 42%; client organic visibility grew 65% with SEO and AEO programs.

LamikaPay logoLA

Senior Digital Marketing Manager

LamikaPay

Sep 2022 - Apr 2024 (1 year 7 months)

UK remittance fintech (web and mobile app). Reported to the CEO. Controlled a $3.2M annual budget across paid, owned and earned media and managed a team of up to 10. Cut CAC 45% while paid acquisition volume grew 36%; with product and engineering, lifted month-one activation 28% and retention 25%.

Vyro logoVY

Senior Marketing Executive (Contract)

Aug 2023 - Dec 2023 (4 months)

Consumer AI app company (flagship product: Imagine.art, an AI art generator). Five-month on-site contract reporting to the CEO. Managed about $1M in monthly ad spend. Led marketing for Imagine.art: 1M+ downloads and 90M paid and organic impressions in four months; payback fell from 10 to 7.2 months as LTV rose 14% and ARPU 11%.

ZEX Solutions- Digital Marketing Agency logoZA

Digital Marketing Manager

ZEX Solutions- Digital Marketing Agency

Feb 2022 - Aug 2022 (6 months)

US digital agency whose clients included e-commerce stores; the brief was to build its operating procedures and delivery systems. Led a team of 10-15. Grew a B2B SaaS portfolio's revenue 10.6x with paid search, social, reputation management and lead nurture. Wrote the agency's SOPs, scopes of work and reporting standards.

Mexil Software solutions logoMS

Digital Marketing Specialist

Mexil Software solutions

Sep 2021 - Aug 2022 (11 months)

Italian-based CRM SaaS and software-services company; its customers included fintech and money-transfer businesses and e-commerce stores. Hired web developers, SEO specialists and paid ads specialists, and led the 6-8 person team that marketed the CRM products. Held this role alongside Zex Solutions from February 2022.

Bussinesstan logoBU

Digital Marketing Specialist

Bussinesstan

Jul 2020 - Aug 2021 (1 year 1 month)

Business Growth Consultant Company | 5 Figures+ annual ad budget | Team: 5–7 members

• Built and managed the entire digital ecosystem for Bussinesstan, integrating SEO, organic social media (Facebook, YouTube, Instagram, Pinterest), and paid ads to drive brand visibility and sales.
• Drove organic growth via SEO optimization and content marketing, ranking products top in search results and boosti

EQ

Digital Marketing Specialist

Feb 2018 - Jan 2021 (2 years 11 months)

Digital Design Agency | 5 Figures+ annual ad budget | Team: 5–7 members

• Built and managed the entire digital ecosystem for E-Qalam, integrating SEO, organic social media (Facebook, YouTube, Instagram, Pinterest), and paid ads to drive brand visibility and sales.
• Drove organic growth via SEO optimization and content marketing, ranking products top in search results and boosting organic sales b

BF

Digital Marketing Specialist

BATA DSP FAISALABAD

Jan 2015 - Dec 2017 (2 years 11 months)

Well-known Pakistani footwear brand | 6 Figure+ ad budget | Team: 6–8 members

•Digital Strategy & Leadership:
-Led the development and growth of Bata DSP’s entire digital ecosystem, overseeing social media, paid ads, SEO, and website operations.
-Managed all digital channels during my tenure, scaling the brand’s online presence from scratch to a market leader in affordability and durability.

•So

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

LinkedIn Marketing Strategy

Jan 2025 · Expires Jan 2027

CO

Coursera

Attract and Engage Customers with Digital Marketing

Jun 2023

GO

Google

Foundations of Digital Marketing and E-commerce

May 2023

GO

Google

Attract and Engage Customers with Digital Marketing

Jun 2023

ME

Meta

Advertising with Meta

Apr 2022

CO

Coursera

Twitter, LinkedIn, and YouTube Marketing

Sep 2022

CO

Coursera

Measure and Optimize Social Media Marketing Campaigns

Jun 2022

ME

Meta

Meta Social Media Marketing Professional Certificate

Jun 2022

NN

National University of Sciences and Technology (NUST)

Innovative technologies in learning

2019 - 2021

This newly started graduate program will provide a design space for mixing and matching of diverse disciplines and research areas thus creating disruptive technologies at the innovative edge of psychology, information technology, graphic design, storytelling
ITL ask questions not yet asked and to provide innovative solutions that could dramatically improve the way people learn- not only for those

FA

Facebook

Fundamentals of Social Media Advertising

Dec 2021

GO

Google

Foundations of Project Management

Oct 2021

FA

Facebook

Facebook Social Media Marketing Professional Certificate

Feb 2021

FA

Facebook

Introduction to Social Media Marketing

Jan 2021

CO

Coursera

Google Ads for Beginners

Sep 2020

CO

Coursera

Search Engine Optimization Fundamentals

Sep 2020

HL

HP LIFE

Social Media Marketing Specialist

Aug 2020

TW

Twitter

TwitterFlightSchool Video Badge

Dec 2019

GO

Google

Fundamentals of Digital Marketing

Aug 2019

LY

Lynda.com

Advertising on Facebook: Advanced

Mar 2019

LY

Lynda.com

Advertising on YouTube

Mar 2019

CO

Coursera

Introduction to Search Engine Optimization

Mar 2019

NN

National University of Sciences and Technology (NUST)

Bachelor of Science (BS), Mathematics (major: Data Science)

2014 - 2018

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