A remote Head of Growth, Growth Marketing Lead, Performance Marketing Lead or Director of Growth Marketing role at a fintech, SaaS or AI company. I am based in Pakistan (UTC+5), available immediately, and can work any hours. I am open to relocating with visa sponsorship.

Umair Sajid
@umairsajid1
Growth and performance marketing leader for fintech, SaaS and AI apps. Based in Pakistan (UTC+5), working remotely.
What I'm looking for
I’m a growth and performance marketing leader who builds acquisition-to-revenue systems for digital products (fintech and remittance, SaaS, AI apps) and for service businesses. I work full-stack across paid, owned and earned media, lifecycle and AI marketing operations.
At a UK remittance fintech I owned a $3.2M annual budget, reported to the CEO and cut CAC 45% while paid acquisition volume grew 36%; with product and engineering I lifted month-one activation 28% and retention 25%. At Vyro I managed about $1M in monthly ad spend for Imagine.art, Vyro’s AI art generator: it reached 1M+ downloads and 90M paid and organic impressions in four months, and payback fell from 10 to 7.2 months. In 2022 I grew a B2B SaaS portfolio’s revenue 10.6x. I led teams of up to 15 (2022-2025), and today I run my own consulting practice for remittance, fintech and AI companies, with AI marketing workflows on Claude, n8n and Make.com.
I’ve worked remotely for UK, US and EU companies from Pakistan (UTC+5). I’m looking for a remote Head of Growth, Growth Marketing Lead or senior performance or lifecycle marketing role.
Experience
Work history, roles, and key accomplishments
Co-Founder
Spectrao
Jun 2026 - Present (4 months)
Worked as Co-Founder at Spectrao.
Freelance Digital Marketing Consultant
Umair Sajid Ltd
Sep 2024 - Present (2 years 1 month)
Independent practice for remittance, fintech, SaaS and AI companies, including Sendwave, RootPay Finance and Remit Union. Cut blended CAC 31% and lifted paid acquisition 34% across client accounts in the UK, EU and GCC. Built lifecycle programs, SEO and AEO content, and AI marketing operations on Claude, n8n and Make.com.
Freelance Digital Marketing Consultant
Upwork
Feb 2025 - Feb 2026 (1 year)
As a freelance digital marketing consultant, I partner with small businesses, landscaping companies, fintech startups, and AI-driven art generators to deliver tailored growth solutions. My expertise spans Paid Media (Meta/Google Ads), Organic Marketing (SEO, local search), and Content Strategy (social media, blogs, video) to help clients achieve measurable results.
•Landscaping Companies: Built l
Freelance Digital Marketing Specialist
Fiverr
Feb 2018 - Feb 2026 (8 years)
As a freelance digital marketing consultant, I partner with small businesses, landscaping companies, fintech startups, and AI-driven art generators to deliver tailored growth solutions. My expertise spans Paid Media (Meta/Google Ads), Organic Marketing (SEO, local search), and Content Strategy (social media, blogs, video) to help clients achieve measurable results.
•Landscaping Companies: Built l
Head of Marketing
Carbon Reprographics LLC
Apr 2024 - Feb 2025 (10 months)
US digital marketing agency serving e-commerce and SaaS clients. Reported to the CEO. Headed a team of 14+ designers, web developers and media specialists and cut campaign launch cycles 30%. Average client CAC fell 35% and qualified customer acquisition rose 42%; client organic visibility grew 65% with SEO and AEO programs.
Senior Digital Marketing Manager
LamikaPay
Sep 2022 - Apr 2024 (1 year 7 months)
UK remittance fintech (web and mobile app). Reported to the CEO. Controlled a $3.2M annual budget across paid, owned and earned media and managed a team of up to 10. Cut CAC 45% while paid acquisition volume grew 36%; with product and engineering, lifted month-one activation 28% and retention 25%.
Consumer AI app company (flagship product: Imagine.art, an AI art generator). Five-month on-site contract reporting to the CEO. Managed about $1M in monthly ad spend. Led marketing for Imagine.art: 1M+ downloads and 90M paid and organic impressions in four months; payback fell from 10 to 7.2 months as LTV rose 14% and ARPU 11%.
Digital Marketing Manager
ZEX Solutions- Digital Marketing Agency
Feb 2022 - Aug 2022 (6 months)
US digital agency whose clients included e-commerce stores; the brief was to build its operating procedures and delivery systems. Led a team of 10-15. Grew a B2B SaaS portfolio's revenue 10.6x with paid search, social, reputation management and lead nurture. Wrote the agency's SOPs, scopes of work and reporting standards.
Digital Marketing Specialist
Mexil Software solutions
Sep 2021 - Aug 2022 (11 months)
Italian-based CRM SaaS and software-services company; its customers included fintech and money-transfer businesses and e-commerce stores. Hired web developers, SEO specialists and paid ads specialists, and led the 6-8 person team that marketed the CRM products. Held this role alongside Zex Solutions from February 2022.
Digital Marketing Specialist
Bussinesstan
Jul 2020 - Aug 2021 (1 year 1 month)
Business Growth Consultant Company | 5 Figures+ annual ad budget | Team: 5–7 members
• Built and managed the entire digital ecosystem for Bussinesstan, integrating SEO, organic social media (Facebook, YouTube, Instagram, Pinterest), and paid ads to drive brand visibility and sales.
• Drove organic growth via SEO optimization and content marketing, ranking products top in search results and boosti
Digital Design Agency | 5 Figures+ annual ad budget | Team: 5–7 members
• Built and managed the entire digital ecosystem for E-Qalam, integrating SEO, organic social media (Facebook, YouTube, Instagram, Pinterest), and paid ads to drive brand visibility and sales.
• Drove organic growth via SEO optimization and content marketing, ranking products top in search results and boosting organic sales b
Digital Marketing Specialist
BATA DSP FAISALABAD
Jan 2015 - Dec 2017 (2 years 11 months)
Well-known Pakistani footwear brand | 6 Figure+ ad budget | Team: 6–8 members
•Digital Strategy & Leadership:
-Led the development and growth of Bata DSP’s entire digital ecosystem, overseeing social media, paid ads, SEO, and website operations.
-Managed all digital channels during my tenure, scaling the brand’s online presence from scratch to a market leader in affordability and durability.
•So
Education
Degrees, certifications, and relevant coursework
LinkedIn Marketing Strategy
Jan 2025 · Expires Jan 2027
Coursera
Attract and Engage Customers with Digital Marketing
Jun 2023
Foundations of Digital Marketing and E-commerce
May 2023
Attract and Engage Customers with Digital Marketing
Jun 2023
Meta
Advertising with Meta
Apr 2022
Coursera
Twitter, LinkedIn, and YouTube Marketing
Sep 2022
Coursera
Measure and Optimize Social Media Marketing Campaigns
Jun 2022
Meta
Meta Social Media Marketing Professional Certificate
Jun 2022
National University of Sciences and Technology (NUST)
Innovative technologies in learning
2019 - 2021
This newly started graduate program will provide a design space for mixing and matching of diverse disciplines and research areas thus creating disruptive technologies at the innovative edge of psychology, information technology, graphic design, storytelling
ITL ask questions not yet asked and to provide innovative solutions that could dramatically improve the way people learn- not only for those
Fundamentals of Social Media Advertising
Dec 2021
Foundations of Project Management
Oct 2021
Facebook Social Media Marketing Professional Certificate
Feb 2021
Introduction to Social Media Marketing
Jan 2021
Coursera
Google Ads for Beginners
Sep 2020
Coursera
Search Engine Optimization Fundamentals
Sep 2020
HP LIFE
Social Media Marketing Specialist
Aug 2020
TwitterFlightSchool Video Badge
Dec 2019
Fundamentals of Digital Marketing
Aug 2019
Lynda.com
Advertising on Facebook: Advanced
Mar 2019
Lynda.com
Advertising on YouTube
Mar 2019
Coursera
Introduction to Search Engine Optimization
Mar 2019
National University of Sciences and Technology (NUST)
Bachelor of Science (BS), Mathematics (major: Data Science)
2014 - 2018
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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