Open to opportunities

Wardah Awais

@wardahawais

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Marketing lead with 4+ years in B2B SaaS, driving content strategy, growth, and AI-powered marketing systems.

Pakistan

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What I'm looking for

I'm looking to lead content and growth initiatives where I can build AI-assisted workflows, improve SEO and conversion performance, collaborate with product and engineering teams, and grow a high-performing content operation.

I'm a marketer with 4+ years in B2B SaaS and tech, working across content strategy, SEO, growth, and campaign execution. I own full-funnel content programs from strategy through production and performance measurement, and I've built AI-powered research-to-publishing workflows that cut production time by 40%.

I've led cross-functional teams of 4+ across content and design, and secured 6+ co-marketing partnerships with US-based companies. I've grown organic reach by 20% and lifted conversion rates by 12% through data-informed strategy, and I've translated complex technical concepts into content tied directly to measurable lead generation.

My background in software engineering shapes how I think about marketing: technical SEO, structured data, AI-search visibility, and systems that scale rather than one-off campaigns. I'm open to Marketing Manager, Marketing Strategist, and senior Content roles, remote or Lahore-based, in B2B SaaS, AI, data, or developer tools.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Lead

Current

Datum Labs

Jan 2024 - Present (2 years 9 months)

Owns the full content funnel end to end, covering strategy, SEO, production, conversion optimization, and performance measurement. Leads a team of 4+ and manages budgets for tools, freelancers, and campaigns.