Open to opportunities

Muhammad Asjad Ali

@muhammadasjadali

Digital Marketing Manager with 7+ years driving multi-channel campaigns and measurable ROI across SEO, SEM, and paid social.

Pakistan

Message

What I'm looking for

I’m looking for a remote or hybrid role where I can own full-funnel digital marketing—SEO, SEM, paid social, and email—then use analytics and testing to drive measurable ROI, grow communities, and report outcomes clearly to leadership.

I’m a results-driven Digital Marketing Manager with 7+ years of experience executing multi-channel campaigns across SEO, SEM, paid social, email automation, and Web3 community growth. I’ve managed a $1,500/month performance marketing budget, scaled a Discord community to 55,000+ members, and contributed to selling over 100,000 NFTs.

I lead remote campaigns targeting US, EU, and Gulf audiences with measurable ROI, backed by full-funnel strategy and hands-on optimization. I translate KPI reporting into actionable recommendations for C-suite stakeholders, maintain brand consistency across touchpoints, and build engagement through audience segmentation and content marketing across Twitter/X, Discord, Instagram, and more.

Experience

Work history, roles, and key accomplishments

NFT Community & Growth Lead

Fintech Belgi (Social-Miners)

Oct 2022 - Jun 2025 (2 years 8 months)

Built and scaled a Web3 community, growing a Discord audience from 0 to 55,000+ members and contributing to sales of 100,000+ NFTs. Led a full go-to-market content and growth strategy across Twitter/X, Discord, and Instagram, including 25 influencer collaborations and audience segmentation across mint and post-launch phases.

Web3 Marketing Solana Ethereum Go To Market Content Marketing Influencer Partnerships Market Segmentation Social Media Strategy KPI Reporting

Digital Marketing Manager

Koldware Industries Pvt Ltd

May 2022 - Dec 2023 (1 year 7 months)

Owned full-funnel digital marketing across SEO, SEM, Google Ads, email automation, and social media with a $1,500/month performance budget. Managed Instagram/Facebook paid campaigns and optimized targeting and creative to improve ROI and reduce customer acquisition cost quarter-over-quarter, while delivering quarterly performance insights to C-suite stakeholders.

SEO SEM Google Ads Paid Social Email Marketing Audience Targeting ROI Optimization Google Analytics KPI Reporting A B Testing

Social Media & Marketing Mgr

Istanbul Aydin University

Jan 2017 - Dec 2019 (2 years 11 months)

Grew combined social followings for IAU and ISU to 2,000+ engaged followers by designing and executing promotion campaigns for 10+ major annual events. Produced multilingual marketing content in English, Turkish, Arabic, and Urdu and coordinated with university departments and event stakeholders to deliver integrated pre- and post-event marketing support.

Social Media Marketing Content Strategy Event Promotion Analytics Reporting Instagram Community Engagement