Open to opportunities

Ankit Bhardwaj

@ankitbhardwaj3

Message

I scale paid media campaigns across Google, Meta, LinkedIn, Bing, and native platforms to improve ROAS and growth.

India

Message

What I'm looking for

I'm looking to lead and optimize data-driven paid media campaigns across major advertising platforms, using strategy, tracking, reporting, and continuous optimization to improve ROAS and measurable business growth.

I've managed paid media programs for Lambourn Digital, VaynerMedia India, UnitedLex, and Blossom Kochhar Beauty, driving campaign performance across Google Ads, Meta, LinkedIn, Bing, Taboola, and Netline.

At Lambourn Digital, I built paid search campaign structures from scratch, configured GA4 conversion tracking and remarketing audiences, and used weekly audits to improve CTR, CPC, CPA, conversion rate, and ROAS. I also translated Grey Metrics reporting into actionable client insights.

I've developed multi-channel media plans for engagement, lead generation, website traffic, e-commerce, and brand growth. My work includes seasonal budget allocation, audience refinement for B2B lead generation, keyword research, bidding strategy, ad copy, A/B testing, and campaign scaling.

Earlier, I designed websites with HTML and CSS while managing Google Search campaigns, improving keyword targeting, landing-page alignment, Quality Score, and CPC.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Lambourn Digital

Oct 2024 - Mar 2026 (1 year 5 months)

Managed and optimized paid search campaigns on Google Ads and Bing Ads, consistently meeting CPA and ROAS targets. Built full campaign structures from scratch and delivered client-facing performance reports using Grey Metrics.

Google Ads Bing Ads Keyword Research Bidding Strategies CTR Optimization CPA Optimization Conversion Rate Optimization GA4 Google Tag Manager Grey Metrics performance reporting

Analyst – Paid Media

Vaynermedia India Pvt. Ltd.

Jan 2023 - Oct 2024 (1 year 9 months)

Managed integrated campaigns across Meta, LinkedIn, and Google Ads for engagement, lead generation, and site traffic. Developed comprehensive media plans and produced detailed performance reports for stakeholders.

Meta Ads LinkedIn Ads Google Ads Media Planning Integrated Campaigns performance reporting Cross Functional Collaboration

Analyst – Digital Advertising

UnitedLex BPO Pvt. Ltd.

Mar 2022 - Aug 2022 (5 months)

Managed LinkedIn Ads for B2B lead generation and website conversions, improving lead quality through audience refinement. Built and optimized Google Ads campaigns and launched native advertising campaigns on Taboola and Netline.

LinkedIn Ads Google Ads Keyword Research Campaign Optimization Taboola Native Advertising Lead Generation

Digital Marketing Executive

Blossom Kochhar Beauty Pvt. Ltd.

Jul 2019 - Mar 2022 (2 years 8 months)

Executed Search, Display, Video, Shopping, and App campaigns across Google Ads, driving e-commerce and brand growth. Managed Facebook campaigns for traffic, engagement, and conversions, optimizing for ROAS and lower acquisition cost.

Google Ads Campaigns Shopping Campaigns Facebook Ads ROAS

Web Designer & SEM Executive

Univer Solution Pvt. Ltd.

May 2018 - May 2019 (1 year)

Designed and developed websites using HTML and CSS, and managed Google Search campaigns for lead generation. Optimized keyword targeting, ad performance, and landing page alignment to improve Quality Score and lower CPC.

HTML CSS Google Ads Landing Page Optimization