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Muftau Femi AjoseMA
Open to opportunities

Muftau Femi Ajose

@muftaufemiajose

I create luxury retail environments that turn brand stories into client engagement and sales.

France
Message

What I'm looking for

I'm looking to create premium visual merchandising and experiential retail environments where brand storytelling, customer journey, and commercial performance come together.

I'm developing the visual and retail experience for ITURA, an experiential retail platform for independent African brands. I create pop-up, retail-space, and brand-activation concepts from creative direction through execution.

At Cute-Saint, I led visual merchandising across retail, showroom, and presentation spaces, translating brand vision into product stories and spatial layouts. My refined merchandising contributed to a 20% increase in customer traffic while aligning seasonal collections with commercial storytelling.

My work spans Galeries Lafayette, editorial styling at Escape Magazine, bridal consulting, and fashion design. Trained in Contemporary Fashion Design in Paris, I bring a detail-focused understanding of space, light, styling, materials, and customer journey to premium retail experiences.

Experience

Work history, roles, and key accomplishments

Freelance logoFR
Current

Lead Curator

Nov 2025 - Present (10 months)

- Develop the visual and retail experience of ITURA, an experiential retail platform dedicated to independent African brands.
- Develop concepts for pop-up stores, retail spaces and brand activations, from creative direction through execution.
- Work across zoning, customer flow, product placement and customer journey to create cohesive and engaging retail environments.
- Select and organise produ

Cute-Saint logoCU

Creative Director

Jan 2019 - Mar 2025 (6 years 2 months)

- Led visual merchandising strategy across retail, showroom, and presentation spaces
- Translated brand vision into cohesive product stories and spatial layouts
- Supported luxury-level client journeys through styling and product guidance
- Contributed to a 20% increase in customer traffic through refined merchandising
- Managed seasonal collections, aligning design, VM execution, and commercial s

Galeries Lafayette logoGL

Sales Advisor

Jun 2024 - Jul 2024 (1 month)

- Delivered premium sales advisory within a luxury department store environment
- Engaged international clientele with strong product knowledge and storytelling
- Supported and maintained luxury VM standards on the shop floor
- Assisted with visual setup and presentation for multiple designer brands

The Wardrobe Manager logoTM

Bridal Consultant

Jul 2021 - Aug 2022 (1 year 1 month)

Work with clients to achieve their wedding fashion dream which includes:
Working alongside designers, makeup artist, hairstylist and other beauty teams to bring the vision to life
Curating the wardrobe for the day(s)
Shop for shoes and accessories for the occasion
Assist with fittings of garment and suggest necessary modification(s) (if need be)
Direct portrait session on the wedding day

Escape Magazine logoEM

Fashion Editor

Apr 2018 - Jan 2020 (1 year 9 months)

- Develop Moodboards for editorials and cover shoots
- Create, direct and style editorials for the magazine
- Work alongside other team members in the realization of a story
- Trend research
- attend, observe and create event reports

Education

Degrees, certifications, and relevant coursework

IP

IFA Paris

Master of Arts - MA, Contemporary Fashion Design

2022 - 2024

IFA Paris logoIP

IFA Paris

Master of Arts, Contemporary Fashion Design

2022 - 2024

Pursued a Master of Arts in Contemporary Fashion Design at IFA Paris, focusing on advanced design concepts and fashion innovation.

UE

University of Ado Ekiti

Bachelor of Education - BEd, Socioogy

2009 - 2013

UE

University of Ado Ekiti

Bachelor of Education, Sociology

2009 - 2013

Earned a Bachelor of Education in Sociology, gaining a strong foundation in social sciences and educational theory.

Tech stack

Software and tools used professionally

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