Open to opportunities

Jingyu TANG

@jingyutang

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Brand activation & retail experience manager turning insights into memorable consumer experiences.

France

Message

What I'm looking for

I’m looking for a role where I can lead brand activation and retail experience projects across fashion/luxury, translating consumer insight into end-to-end experiences, while partnering cross-functionally and delivering strong commercial outcomes with cultural and community relevance.

I’m a Brand Activation & Retail Experience Manager with 6+ years across fashion/luxury campaigns, retail activations, cultural events, and self-initiated community projects. I turn consumer insight, local codes, and brand narratives into experiences that drive engagement, traffic, commercial outcomes, and lasting community connection.

In premium retail, I bring brands to life through product storytelling, hospitality, and consumer-facing animations. I collect field intelligence from buyers and end-consumers to refine sales arguments and activation priorities, then coordinate with shopping-centre teams to protect visibility, installation feasibility, stock needs, and customer experience standards.

Beyond retail, I co-founded 748 projet, designing cultural and music formats from scratch—concept, audience journey, production needs, and delivery. I balance creative ambition with budget and feasibility, secure venues and partners, and ensure consistency between programming, narrative, and the live public experience.

Previously as a Senior Account Manager at ECENTIME, I led international brand campaigns across brief, coordination, optimisation, and reporting. I’m proud to have contributed to +300% revenue growth in the managed category by translating KPIs, client feedback, and market signals into clear recommendations.

Experience

Work history, roles, and key accomplishments

Current

Co-founder - Cultural & Community Experience

Current

748 Projet

Jan 2025 - Present (1 year 6 months)

Co-founded Cultural & Community Experience 748 projet, designing cultural and music formats from concept to execution. Managed budgeting/feasibility, sourced creative partners, and coordinated planning and live delivery for consistent audience experiences.

Creative Partnerships Partner Sourcing Operational Coordination

Current

Brand Activation & Retail Experience Manager

Current

Flora Lab

Jan 2024 - Present (2 years 6 months)

Led retail brand activation in premium stores through product storytelling, hospitality, and consumer-facing animations. Collected field intelligence to refine sales arguments and priorities, and coordinated with shopping-centre teams on visibility, installation constraints, stock/replenishment, and customer experience standards.

Brand Activation Brand storytelling Hospitality Consumer Facing Animation Trade Marketing Competitive Analysis

Co-founder - Cultural Events & Public Programmes

Collectif Sésame F

Jan 2019 - Jan 2024 (5 years)

Co-founded Collectif Sésame F, conceiving, organizing, and coordinating 80+ cultural and community events for 3,000+ participants. Created audience-engaging formats and adapted budgets and partner resources while maintaining coherence, quality, and public experience.

Community Programming Audience Engagement Format Resource Limited Execution Budgeting Partner Coordination

Senior Account Manager

Ecentime

Jan 2019 - Jan 2023 (4 years)

Managed international brand campaigns, influence, and affiliate campaigns for fashion/luxury clients, handling coordination, optimization, and reporting. Balanced brand image with client objectives and performance indicators, contributing to +300% revenue growth in the managed category, and translated KPIs and market signals into actionable recommendations.

Brand Campaigns Influencer Marketing Campaign Coordination Optimization Reporting KPI Analysis Stakeholder Management Cross Functional Collaboration