Vasilina Smetanina

In Thailand, I independently took charge of styling a range of high-profile projects, including commercials, publicity campaigns, movies, series, and music videos for international clients. I ensured that each project’s styling aligned with the creative direction, brand identity, and unique vision of the client, director, or artist, while offering tailored fashion advice and shopping services.

Improved and streamlined internal processes to enhance the client journey, personalized, and customer experience aligned, contributing to a 11% increase in overall revenue.
Negotiated directly with brands and suppliers to secure the commercial terms, leading to $1,3m in savings.
Worked cross-functionally with sales, merchandising and logistics teams to ensure cohesive execution

- Designed cohesive displays across departments, ensuring each area reflected the brand’s image consistently.
- Collaborated with various teams to ensure that visual elements matched the store’s overall ambiance.
- Partnered with the marketing team to align in-store promotions with broader marketing efforts for a seamless customer experience.

- Designed cohesive displays across departments, ensuring each area reflected the brand’s image consistently.
- Collaborated with various teams to ensure that visual elements matched the store’s overall ambiance.
- Partnered with the marketing team to align in-store promotions with broader marketing efforts for a seamless customer experience.

- Helped develop store layouts that improved customer flow and product visibility.
- Created simple yet effective product displays to attract attention and encourage browsing.
- Focused on maintaining brand consistency across visual elements to create a cohesive in-store experience.
- Collaborated with the marketing team to support in-store campaigns, aiming to maximize their effectiveness.

Studied Visual Merchandising, learning to create engaging displays and layouts that enhance customer experience and brand representation. Developed skills in visual communication and marketing strategies.

Completed a Master's degree in Philosophy, focusing on critical thinking and analytical skills. Engaged in various philosophical discussions and studies that enhanced understanding of human behavior and culture.