M Powell
@mpowell
Mission-driven digital marketing professional with a focus on social justice.
What I'm looking for
I am a mission-driven digital marketing professional with a rich background in community development, conflict transformation, and social justice. My expertise lies in SEO, content strategy, and brand communication, which I have honed through various roles, including my current position as a Digital Marketing & SEO Consultant at Bare Roots Branding. Here, I conduct SEO audits and implement web optimization strategies, enhancing organic search visibility for diverse clients.
My journey has been marked by a commitment to fostering equity and safety in all my endeavors. I have overseen operations in transitional housing communities, managed budgets, and developed inclusive policies during my tenure as a Village Manager. My academic background, with a Master's in Conflict Transformation, complements my professional experiences, allowing me to approach challenges with a unique perspective that prioritizes community engagement and trauma-informed practices.
Experience
Work history, roles, and key accomplishments
Digital Marketing & SEO Consultant
Bare Roots Branding
Jan 2025 - Present (5 months)
Conducted comprehensive SEO audits and implemented web optimization strategies, including metadata and image optimization, to enhance organic search visibility. Developed tailored alt-text and keyword structures, collaborating with diverse clients on digital marketing campaigns. Led competitive market research and brand positioning audits for international clients.
Fulfillment Specialist
Target
Nov 2024 - Apr 2025 (5 months)
Managed stock rotation and display planning to maximize product visibility and reduce waste, utilizing real-time inventory systems for tracking and optimization. Maintained strict compliance with safety and efficiency standards within a high-volume retail environment. Provided consistent, friendly customer service while fostering cross-departmental collaboration.
Village Manager
WeShine Initiatives
Apr 2024 - Aug 2024 (4 months)
Oversaw daily operations and emergency protocols for a transitional housing community, managing a $3,000/month budget, vendor relations, and logistical planning. Supervised peer support staff, ensuring adherence to standards from the Joint Office of Houseless Services. Integrated participant feedback into operational policies to foster equity and safety.
Residence Life Director
Eastern Mennonite University
Oct 2019 - Apr 2024 (4 years 6 months)
Supervised and trained teams of up to 10 student staff in crisis management, conflict resolution, and community engagement across multiple university campuses. Designed emergency protocols and training modules to improve campus safety and response. Championed inclusive policies, including gender-inclusive housing and culturally sensitive programming.
Education
Degrees, certifications, and relevant coursework
Eastern Mennonite University
Master of Arts, Conflict Transformation
Completed a Master of Arts in Conflict Transformation at the Center for Justice & Peacebuilding. Focused on Restorative Justice, Conflict Analysis, Queer Theory & Pedagogy, Trauma & Resilience, Transformative Justice, Grantwriting, Negotiation & Mediation, and Digital Peacebuilding. Thesis titled "Queering Peacebuilding Education Spaces at Eastern Mennonite University."
Eastern Mennonite University
Bachelor of Arts, Global Development
Grade: Cords of Distinction
Activities and societies: Spent a semester in the Middle East studying conflict and Arabic language with West Bank NGOs. Served as a leader in Safe Space, EMU’s LGBTQ+ support system (president 2018-2020, advisor 2020-2021) and a member of the Committee of Diversity and Inclusion (2018-2021). Applied for and received the Center for Justice & Peacebuilding Arts & Peacebuilding Grant (2020) and was Vice-president of the Intercollegiate Peace Fellowship (2018, 2020).
Studied Qualitative Research Methods, International Development & Globalization, Critical Theory, Social Justice Movements, Facilitation, Program Development, and Project Management. Graduated with Cords of Distinction for community service.
Availability
Location
Authorized to work in
Portfolio
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Skills
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