Open to opportunities

Berta Cena

@bertacena

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Passionate marketing specialist focused on creative business growth.

Albania

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What I'm looking for

I am looking for a collaborative environment where I can leverage my marketing skills to drive growth and innovation.

I am a dedicated marketing specialist with a strong passion for helping businesses grow through innovative marketing strategies and effective teamwork. As a co-owner of UPWeb Services, I have successfully improved search engine rankings by 45% within six months through comprehensive SEO strategies, including keyword optimization and content creation. My experience in building responsive e-commerce websites has resulted in a 30% average increase in site traffic and improved user engagement.

In my role as a content creator and marketing manager at L'Amuse Restaurant, I developed promotional campaigns that increased customer engagement by 25% over six months. I have also led multi-platform social media campaigns that boosted engagement rates by 65% and grew followers by 40% in under three months. My commitment to client satisfaction is evident in my ability to resolve 95% of service escalations within 24 hours, contributing to a 20% increase in client retention.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

ORSOL BPO

Aug 2023 - Present (1 year 11 months)

Ensured client satisfaction by delivering fast, effective solutions to service issues, resolving 95% of escalations within 24 hours and increasing client retention by 20%. Oversaw full ticket lifecycle for B2B support requests, streamlining workflows and decreasing backlog. Handled client invoicing and mentored new technicians, boosting early-stage productivity.

Problem Solving Workflow Optimization Invoicing Mentoring B2B Support Service Management Data Analysis

Current

Co-Owner

Current

UPWebServices

Jun 2021 - Present (4 years 1 month)

Improved search engine rankings by 45% through comprehensive SEO strategies and built responsive e-commerce and informational websites, increasing site traffic by 30%. Served as the primary client liaison for 15+ projects, ensuring milestones were met within scope. Led multi-platform social media campaigns that boosted engagement by 65% and grew followers by 40%.

SEO Content Creation Project Management Client Relationship Management Social Media Marketing

Current

Content Creator

Current

Various Clients

Jan 2020 - Present (5 years 6 months)

Developed clear, authoritative web and blog content for Petani Law Firm, enhancing client education and improving organic search rankings by 35%. Managed professional social media content for AAAudit & Finance, PureBio Products, and Ami Dental, showcasing services and enhancing brand credibility. Created web content, educational courses, and social media campaigns for Albanian Yacht Crew, enhancin

Content Creation Social Media Management SEO Digital Marketing Copywriting

Content Creator & Marketing Manager

L'Amuse Restaurant

Jan 2023 - Present (2 years 6 months)

Created and managed promotional campaigns that increased customer engagement by 25% and developed engaging social media content, boosting follower count by 35%. Organized and executed customer-focused events and promotions, increasing repeat visits. Reviewed social media and sales metrics weekly, identifying trends that boosted ROI by 30%.

Content Creation Digital Marketing Social Media Marketing Event Management Customer Engagement Data Analysis ROI Optimization Campaigns

Education

Degrees, certifications, and relevant coursework

Aleksandër Moisiu University

Bachelor of Marketing Management, Marketing Management

Studied marketing management at Aleksandër Moisiu University. Focused on developing skills in various aspects of marketing, preparing for a career in the field.