Open to opportunities

Moyosore Owoeye

@moyosoreowoeye

Message

I build lifecycle analytics dashboards that improve retention, activation, and revenue decisions.

Nigeria

Message

What I'm looking for

I'm looking to build lifecycle analytics and business intelligence solutions where I can turn user behavior, retention, and revenue data into actionable growth, product, and risk decisions.

At 42 Gaming Group, I lead lifecycle analytics and business intelligence across product verticals, building Power BI dashboards for activation, retention, revenue per user, and churn. My customer segmentation work increased early-stage retention by 28% through targeted engagement strategies.

I've also built automated dashboards, data models, and relational database schemas at Vephla Group using SQL, DAX, and Power BI. I preprocess complex datasets, improve reporting reliability, and turn performance data into clear insights for growth planning.

Previously, I applied CRM analytics and lifecycle tracking to sales and operations roles at HNC Empire Estates, Earlybaze Technology, and Peace Pharmaceutical. At Earlybaze, my analysis of onboarding and activation for 2,000+ crypto-payment users improved funnel conversion efficiency by 20% and boosted overall conversion by 40%.

I'm focused on understanding user behavior, identifying high-value segments, and partnering with product, marketing, operations, and compliance teams to make data useful for growth and risk decisions.

Experience

Work history, roles, and key accomplishments

Current

VIP Acquisition Manager

Current

42 Gaming Group

Oct 2025 - Present (10 months)

Leading business intelligence and lifecycle analytics for a gaming operator, driving user behavior analysis, segmentation frameworks, and performance tracking across multiple product verticals in a remote, cross-timezone environment.

Power BI SQL Customer Segmentation Lifecycle Analytics User Behavior Analysis Cross Functional Collaboration

Current

Junior Data Analyst

Current

Vephla Group

Mar 2025 - Present (1 year 5 months)

Building automated dashboards and developing data models to support lifecycle analytics and business intelligence in a remote, cross-functional environment.

Power BI DAX SQL Data Modeling ETL data preprocessing Reporting

Head of Sales

HNC Empire Estates Limited

Jan 2023 - Sep 2025 (2 years 8 months)

Leveraged analytics and performance tracking to optimize customer lifecycle and drive regional growth through data-driven strategies in a remote, cross-timezone environment.

CRM Analytics Forecasting Performance Dashboards Customer Segmentation KPI Reporting Process Optimization

Operations Manager

Earlybaze Technology

Apr 2021 - Dec 2022 (1 year 8 months)

Managed user analytics and lifecycle performance tracking in a FinTech/Crypto-Payment platform, analyzing user behavior from onboarding through activation and monitoring key trading and transaction metrics.

Analytics Funnel Analysis Root Cause Analysis Data Quality Forecasting