Open to opportunities

Adeleye Adepoju

@adeleyeadepoju

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Business-focused Data Analyst & BI Analyst converting reporting data into dashboard insights and KPI-driven decisions.

Nigeria

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What I'm looking for

I’m looking for a BI/Data Analyst role where I build Power BI/SQL dashboards, automate KPI reporting, and partner with stakeholders to turn complex data into decision-ready recommendations that drive measurable operational and commercial outcomes.

I’m a business-focused Data Analyst and BI Analyst with 5+ years of reporting, data management, and operational analytics experience, including 2+ years delivering dashboards, SQL analysis, KPI tracking, customer analytics, and executive reporting.

In my current role, I built and maintained 8+ Power BI and Excel dashboards that track operations, productivity, customer engagement, revenue indicators, and leadership KPIs. I automated weekly and monthly performance reporting, reducing manual reporting time by 45%, and helped teams move from 2-day ad-hoc analysis turnaround to same-day insights.

I also clean, validate, and model 50,000+ structured and unstructured records to improve reporting accuracy and stakeholder trust. I developed KPI tracking frameworks across productivity, customer engagement, campaign performance, and growth—improving visibility into underperforming areas by 30%.

As a freelance analyst, I delivered 10+ analytics projects (customer analysis, sales performance, operational reporting, and executive KPI dashboards) and performed exploratory data analysis and statistical modeling on datasets up to 250,000 rows. I’ve also supported segmentation and data quality work in a KPMG data analytics program, and I previously improved marketing reporting speed and insight quality—reducing campaign reporting time by 40% and contributing to an estimated 18% uplift in engagement.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst (BI & Reporting)

Current

Awake to Power Communications

Jul 2025 - Present (1 year)

Built and maintained Power BI and Excel dashboards for operations, productivity, customer engagement, and leadership KPIs. Automated reporting and improved data quality and modeling to deliver faster, more accurate decision-ready insights.

Power BI Excel Dashboarding KPI Tracking SQL Data Cleaning Data Validation Data Modeling Customer Analytics

Freelance Data Analyst

Data Analytics Elites Global Community

Jul 2024 - May 2025 (10 months)

Delivered analytics projects including customer analysis and executive KPI dashboards. Performed exploratory data analysis and statistical modeling and built Power BI dashboards to improve stakeholder interpretation of performance metrics.

Power BI Statistical Modeling KPIs Customer Analytics Excel SQL Python Data Cleaning data preprocessing data transformation Data Visualization

Data Analytics Consultant

KPMG AU - Data Analytics Program

Feb 2024 - Jun 2024 (4 months)

Assessed customer and transaction datasets for quality issues and documented remediation steps. Built Power BI dashboards and customer segmentation views to identify high-value customer groups and revenue opportunities.

Power BI Data Quality Inconsistency Resolution Customer Segmentation Data Validation Data Cleaning Business Recommendations remediation

Marketing Data Analyst

Welup Digital

Jul 2023 - Jan 2024 (6 months)

Analyzed campaign, customer survey, website, and social media data across multiple digital campaigns. Produced Excel and Power BI performance reports and identified audience and content trends to support segmentation and messaging improvements.

Excel Power BI Campaign Analytics Survey Web Analytics Social Media Analytics Segmentation Data Analysis

Data Analyst (Part-time)

Kedrus Academy

Feb 2023 - Jun 2023 (4 months)

Extracted, cleaned, and analyzed learner and operational datasets to answer stakeholder reporting requests. Built KPI reports and improved dataset consistency through validation and duplicate checks.

SQL Excel Data Cleaning Data Validation Duplicate Checks KPI Reporting Operations Reporting Data Extraction

Operations Reporting Coordinator

Garment Trims and Accessories

Aug 2017 - Aug 2022 (5 years)

Prepared daily and weekly operational reports, incident logs, and compliance records for management review. Improved documentation organization and supported incident analysis and process improvement across operations.

Operational Reporting Compliance Process Improvement Compliance Documentation Document Management Surveillance