Olatundun Oladipo
@olatundunoladipo
Senior Data & Business Performance Analyst using experimentation and analytics to drive revenue, growth, and product decisions.
NigeriaWhat I'm looking for
I’m a Senior Data & Business Performance Analyst with 7+ years of experience delivering commercial insights, sales analytics, and business performance reporting across FMCG and e-commerce. I translate ambiguous business questions into data models, dashboards, and actionable insights that leadership can act on with confidence.
In my current work, I lead analytics that strengthen distribution transparency and improve incentive payout accuracy to 98%. I build data pipelines and automate Power BI dashboards that reduce reporting time by 50%, while partnering with Sales, Finance, and Category teams to align forecasting, pricing decisions, and growth KPIs—driving a 15% revenue uplift across key regions.
Previously, at Jumia, I automated BI reporting and accelerated decision-making by 40% while improving operational efficiency through sales efficiency initiatives like abandoned cart recovery triggers (+18% revenue) and conversion/retention improvements (+12%). My approach blends experimentation (A/B and multivariate testing), forecasting and cohort analysis, and clear stakeholder communication—so teams can move from numbers to better outcomes.
Experience
Work history, roles, and key accomplishments
Led analytics for a network of 250+ distributors, improving incentive payout accuracy to 98% and strengthening transparency of contribution by region, channel, and SKU. Built Power BI data pipelines and automated dashboards, cutting reporting time by 50% and informing revenue, margin, and trade-spend decisions.
Developed data-led e-commerce growth strategies, driving 80% YoY growth in e-commerce revenue and improving repeat purchase behavior. Built performance tracking frameworks for partner platforms and increased product adoption and repeat purchases through cohort and funnel analysis.
Built real-time dashboards and pricing scorecards to track revenue and product performance, improving sales visibility and driving a 20% boost in quarterly target attainment. Produced market share and forecasting models and developed predictive sales models with -1%/+1% demand accuracy.
Business Intelligence & MIS Analyst
Jumia
Jan 2021 - Jun 2022 (1 year 5 months)
Developed and automated BI dashboards and reports, reducing decision-making time by 40% and improving operational efficiency. Optimized sales performance using abandoned cart recovery triggers, increasing revenue by 18%, and improved customer retention by 12% through refined conversion strategies.
Workforce/Data Analyst
Jumia
May 2019 - Dec 2020 (1 year 7 months)
Improved budget forecasting accuracy with predictive models that optimized resource allocation and reduced cost discrepancies by 15%. Built Salesforce performance management dashboards for 1,000+ agents and helped drive 95% KPI achievement, while reducing shrinkage and absenteeism by 10%.
Education
Degrees, certifications, and relevant coursework
University of Lagos
Bachelor of Science, Mathematics and Statistics
Earned a Bachelor of Science in Mathematics and Statistics from the University of Lagos in December 2017.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Job categories
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