Looking for a job

moshibudi Reginah mamabolo

@moshibudireginahmama

Message

I lead retail marketing campaigns, launches, and brand execution across Southern African store networks.

South Africa

Message

What I'm looking for

I'm looking to lead strategic marketing, retail, trade, and brand initiatives where I can turn consumer insights into high-impact campaigns, launches, and measurable commercial growth.

At Bradlows and Pepkor Lifestyle, I lead end-to-end marketing strategy and retail execution for 240 stores in South Africa and five in Eswatini. I deliver geo-targeted campaigns, store launches, collateral workflows, and ATL/BTL activity across TV, radio, print, outdoor, Meta, TikTok, and Google Shopping.

Previously, I built market insights and customer presentations for Symrise across African fragrance and personal-care categories, and led trade marketing, launches, activations, and shopper campaigns for BOS Brands. I bring hands-on experience managing agency partners, budgets, consumer activations, POS production, and campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Coordinator

Current

Bradlows RSA & Foreign

Sep 2023 - Present (3 years)

Plans and directs end-to-end marketing strategy, retail execution, and operational support for 240 retail stores across South Africa and 5 stores in Eswatini. Conceptualizes and executes hyper-localized, geo-targeted marketing campaigns for bottom-performing stores.

Marketing Strategy Retail Execution Campaign Management Budget Management Above The Line Below the line (BTL)Meta TikTok Google Shopping POS Materials Agency Management

Marketing and Business Developer Sub Saharan Africa

Symrise AG

Jun 2022 - Jun 2023 (1 year)

Developed expertise in fine fragrance, home & personal care markets across Africa through market research and trend identification. Supported commercial teams with customer relationship building and created compelling presentations for clients.

Market Research Brand Analysis Trend Identification Consumer Insights Presentation Skills Customer Relationship Management

School Marketer

Curro Academy Riverside

Jan 2022 - May 2022 (4 months)

Temporary role as a school marketer.

Trade Marketing Manager

BOS Brands SA

May 2019 - Mar 2020 (10 months)

Managed regional marketing budgets and executed ATL and BTL field marketing plans for BOS Ice Tea and Hot Tea across Gauteng and KZN. Led commercial execution for new product introductions and managed supplier interactions.

Trade Marketing Budget Management ATL BTL POS Materials New Product Introduction Supplier Management Consumer Insights

Marketing Coordinator Gauteng

BOS Brands SA

Jun 2017 - Apr 2019 (1 year 10 months)

Spearheaded regional product launches and retail rollouts across Gauteng, including BOS Ice Tea 500ml Pantsula line, BOS Green Rooibos, and BOS Unsweetened Sparkling range. Managed end-to-end production of print advertisements and coordinated distribution of marketing materials.

Product Launch Field Marketing Consumer Activations Print Production Agency Management Campaign Analytics

Senior Account Manager

MKTG SA

Mar 2017 - May 2017 (2 months)

Served as key contact for clients including Nestle, Edgars, and Heineken. Led account management teams for brand activations, managed budgets, and ensured campaign execution integrity.

Account Management Customer Relationship Management Budget Management Campaign Execution Data Reporting Consumer Activations

Activation/Campaign Account Manager

MKTG SA

Aug 2015 - Feb 2017 (1 year 6 months)

Served as primary point of contact for clients such as Nestle, Hugo Boss, and Dior. Built and maintained client relationships, managed budgets, and monitored campaign performance.

Account Management Customer Relationship Management Campaign Management Budget Management Data Analysis Strategic Planning