Open to opportunities

Zaahid Badat

@zaahidbadat

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Marketing professional with 4+ years in FMCG brand management.

South Africa

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and innovation, allowing me to drive brand growth and engage consumers effectively.

I am a dedicated marketing professional with over four years of experience in the fast-moving consumer goods (FMCG) sector, specifically within the dairy industry. My journey has been marked by a passion for brand growth and innovation, where I have successfully launched new products and executed comprehensive marketing strategies that resonate with consumers. I thrive in fast-paced environments and excel in team collaboration, always striving to achieve brand love and sales growth.

Throughout my career, I have developed key competencies in end-to-end marketing strategy, data analysis, and budget management. My achievements include launching the Tropika Zero Added Sugar range and the innovative Super M Energy flavored milk, both of which have significantly contributed to brand growth and category expansion. I am adept at managing teams and collaborating with international partners to ensure successful campaign execution and brand performance.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Clover SA

Jan 2025 - Present (1 year 5 months)

As Brand Manager, I oversee all yoghurt segments for Clover, managing a team of two to execute brand plans and achieve KPIs. My role includes devising marketing campaigns, budget management, P&L analysis, and innovation execution to drive brand growth.

Brand Management Marketing Strategy Team Leadership Budget Management P&L management Campaign Planning Data Analysis

Junior Brand Manager

Clover SA

Mar 2023 - Jan 2024 (10 months)

In my role as Junior Brand Manager, I launched new flavours for Super M and executed a comprehensive marketing campaign targeting Gen Z. I managed influencer coordination and achieved significant sales growth during the campaign period.

Campaign Management Social Media Marketing Data Analysis Brand Strategy Market Research Project Management Consumer Insights

Assistant Brand Manager

Clover SA

May 2022 - Feb 2023 (9 months)

As an Assistant Brand Manager, I contributed to the Tropika Island of Treasure campaign, managing marketing elements across various channels. I coordinated with agencies and oversaw budget management to ensure successful execution.

Campaign Execution Budget Management Agency Social Media Marketing Content Creation Brand Awareness Project Management Communication Skills

Marketing Trainee

Clover SA

Jan 2021 - Apr 2022 (1 year 3 months)

As a Marketing Trainee, I assisted the Brand Manager with data integration, campaign planning, and administrative tasks. I was responsible for managing stock orders and increasing brand visibility through sales activations.

Data Analysis Campaign Planning Administrative Support Copywriting Team Collaboration Communication Skills