Monika Santwani
@monikasantwani
I lead global social media analytics and consumer intelligence to drive actionable growth.
IndiaWhat I'm looking for
I’m a results-driven Lead Consultant with 9+ years of progressive experience in social media analytics, consumer intelligence, digital listening, and marketing strategy for global Fortune 500 clients. I translate complex data into actionable commercial insights and lead end-to-end client engagements across Streaming, FMCG, Technology, and Consumer sectors.
Most recently, I spearheaded the setup of a global Social Media Analytics and Listening reporting practice from the ground up. I architected tool-agnostic delivery, expanded the service portfolio into real-time monitoring, influencer identification & profiling, and strategic consumer insights, and designed scalable intelligence frameworks like sentiment analysis, share of voice, KPI tracking, and campaign performance measurement.
I build and scale delivery units by establishing SOPs, training frameworks, quality benchmarks, and performance review cadences—while collaborating closely with onshore stakeholders, cross-functional teams, and senior leadership across time zones. Earlier roles strengthened my foundation in consumer listening, category tracking, competitive benchmarking, and digital campaign analysis, supporting product development and go-to-market decisions.
Experience
Work history, roles, and key accomplishments
Lead Consultant - Social Analytics
Quintype Services India Pvt. Ltd. (ListenFirst Media)
Jul 2025 - Present (1 year 1 month)
Architecting and operationalizing a global social media analytics and listening reporting practice for multinational clients across the US, UK, and Europe. Building and scaling a team of 9 and leading tool-agnostic delivery using social listening, real-time monitoring, influencer identification, and KPI/campaign performance frameworks.
Conducting consumer listening and category tracking to provide benchmarking insights for product development and go-to-market strategies. Delivering actionable intelligence on product innovation, claims, and ingredient positioning to support senior strategic decisions.
Senior Business Analyst - Digital
Evalueserve
Jun 2022 - Jun 2024 (2 years)
Leading digital listening and influencer mapping projects that shape brand strategies for global clients in FMCG and technology. Conducting campaign analysis and competitive benchmarking to deliver recommendations that improve brand positioning and engagement.
Senior Associate Consultant
ATCS by Nagarro
Jan 2020 - Jun 2022 (2 years 5 months)
Delivering research and consumer insights that inform strategic reports and client decision frameworks across multiple industries. Developing proof-of-concept frameworks to enhance client acquisition and consulting effectiveness.
Assistant Manager - Retail Banking
HDFC Bank
May 2017 - Dec 2019 (2 years 7 months)
Improving customer acquisition and retention through insight-driven sales and relationship management strategies. Supporting account relationship growth in a retail banking context.
Education
Degrees, certifications, and relevant coursework
University of Rajasthan
Master of Commerce, Business Administration
Master of Commerce in Business Administration from the University of Rajasthan, completed in 2018.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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