Open to opportunities

Monica Planas

@monicaplanas

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Experienced communications professional specializing in branding and public relations.

Panama

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What I'm looking for

I am seeking a role that allows me to leverage my extensive experience in communications and branding, while fostering innovation and strategic growth in a collaborative environment.

With over 25 years of experience, I specialize in Integrated Communications, Branding, Public Relations, Crisis Communication, and Event Management, particularly in the MICE industry and Digital Services across the Americas and the Caribbean. I have successfully led communication strategies for renowned brands, driving tangible results and strengthening their market presence.

As a published author, I have contributed specialized articles on marketing, branding, and communication for both local and international media, establishing myself as an expert voice in the industry. My commitment to the professional and personal development of women has led me to become an active mentor in the Entrepreneurial Women Channel of Ciudad del Saber, supporting initiatives that promote female leadership.

Experience

Work history, roles, and key accomplishments

Operations Manager

Galaxia Laboratorios

Established Zylast as a leading brand in Panama by ensuring efficient project execution and successful market integration. Optimized resource allocation, managed budgets effectively, and fostered local partnerships to drive growth.

Operations Management Resource Management Budget Management Partnerships Brand Influence

Corporate Communication Consultant

INADEH

Led a transformative rebranding initiative, establishing a unified brand identity and creating the institution's first brand manual for long-term consistency. Successfully implemented a comprehensive Communication Plan in collaboration with UNOPS, raising awareness of institutional goals and initiatives.

Brand Communications Brand Identity Communications Planning Media Relations Budget Management Partnership Development Public Engagement Strategic Communications UNOPS Collaboration

Regional Communications Manager-Americas and Caribbean

ChildFund International

Implemented a regional rollout of the Brand Ambassador Training program to streamline rebranding efforts in the Americas and the Caribbean, ensuring regional compliance and fostering collaboration among Country Managers. Improved regional brand positioning by developing customized materials that enhanced recognition and connection.

Brand Ambassador Collaboration Positioning)Fundraising Media Relations Donor Engagement

Regional Communications Manager-Americas and Caribbean

Alorica

Developed and implemented innovative communication strategies to enhance regional collaboration and knowledge sharing across eight countries in the Americas and the Caribbean. Led initiatives to improve brand presence through strategic media participation, regional events, and impactful campaigns.

Communication Strategy Regional Collaboration Media Participation Event Management HR Objectives Employer Branding Stakeholder Engagement

Regional Communications Manager-Americas and Caribbean

International Federation of Red Cross and Red Crescent Socie

Ensured widespread media coverage by building strong relationships with national and regional media, leading to a 35% increase in brand visibility. Successfully organized over 20 high-impact events across eight countries in the Americas and the Caribbean, driving engagement and ensuring seamless execution.

Media Relations Storytelling Communication Strategy Donor Engagement Fundraising Public Speaking

Public Relations Manager

Ogilvy

Led global public relations campaigns that increased international recognition of the Panama Stays with You brand, boosting tourism and positioning Panama as a premier travel destination. Successfully launched new tourism products, generating significant media coverage and interest.

Public Relations Campaigns Product Launch International Fairs Partnership Development Media Training Regional Tourism Organizations

Communications Manager

Ministry of Commerce and Industries

Organized and executed the first Panama as a Film Destination cocktail event at the AFCI fair in Santa Monica, successfully positioning Panama as a competitive location for international film productions. Secured high-value media coverage by coordinating interviews for the Deputy Minister of International Investments, amplifying Panama's global visibility.

Event Coordination Film Destination Promotion International Investments FAM Trip Leadership Global Visibility Public Relations Positioning)Government Relations

APR Manager

LeadCoverage

Drove performance with a strategic focus on Analyst Relations, Public Relations, and Media Management, establishing expertise in Latin America on cross-border trade and free trade zones. Conducted competitive and market analyses to identify trends and opportunities, tailoring strategies to client needs in the supply chain.